This was a recent post I used to promote a Flashsale. Definitely in the storytelling/gossip category. I finished with an offer description and CTA so did not include all of that within this post. Would absolutely welcome feedback on how effective, or not, this use of storytelling was! [did not copy formating below. Full post HERE] Are your relationships f*cking with your business? Comin' in hot with a spicy tale this fine morning! On my trip home to Sask at the beginning of June, a family member shared a fascinating local story of love, intrigue, and business gone awry. This family member has a membership at a prestigious fitness/wellness/business club that caters to entrepreneurs and is styled as a networking opportunity. As he explained the concept and facility I thought it was brilliant. He then shared that the business was operating at a loss, the owner was getting increasingly desperate, and therefore inconsistent with membership policies, plus a few other things that weren’t adding up to a positive membership experience any longer. As much as he was rooting for the owner, he was on the verge of cutting his losses (the club required a not-small shares purchase like at a golf club that he was not likely to recoup), and just joining a regular gym. Where the story got interesting is why the club was struggling. The owner, while savvy, creative, and smart, had a…complicated…personal life. She had struck up a not-hidden intimate relationship with one of her club members - a prominent member of the community - who also happened to be married. Not only is that situation fraught enough, but she allowed this man to heavily influence her business decisions. A man who was not a business specialist by any stretch, and who seemed to have an over-large…ego. It is foolish to believe as an entrepreneur that you can silo your life. Your shadows and relationship patterns follow you everywhere. Plus, who you allow close access to you will absolutely affect your revenue.

Hey Guys & Gals! A little late to the homework party - been a full and busy week, all good things! I've got a ton of experience with public speaking and teaching, and don't mind video at all. I've never invested in a fancy set up and don't plan to in the near future...I'm not convinced it's something that is hindering my progress at this point. One of my biggest challenges is the time it takes to write and get things all formatted for social - both FB and IG. I don't have a support team and plan to stay lean like this for a while. So I'd prefer to find ways to be more efficient than to hire out to compensate for my lack of efficiency. What this exercise made me realize is that even though I took 3 or 4 cracks at the video it was still WAY less time than a written post typically....and if I can do this coming off a call when I'm already camera prepped and in great energy from interaction, that might be smart leverage....Anyways, this was an impromptu unscripted share following a call and even though I've got CTAs in it, the intention is not marketing to this audience, it's genuinely what I'd say to my own audience. It's a little longer than requested at 6:30mins, but the bane of my existence has been to learn to write and speak LESS. My own assessment - I do have to remind myself and keep in mind to look at the green dot, to slow down a bit, and not use filler words, and honestly gesticulate less. I also wasn't thrilled with how I finished or signed off, but wouldn't let that stop me from posting this. Of course, very welcome to any constructive feedback! Here's the link to my video ---> Is Your Business Model Right For Your Design?