The plan to go from 9 to 30k€/month in 72 days
Getting clients is easy. You just need a good offer and to build trust with the prospect. The tricky part is scaling that offer without burning out in the process. That's exactly what happened to my partner Oscar before we met 6 months ago. Oscar wanted to jump on the short-form content trend. (A trend that, as you know, skyrocketed in early 2023) And he did it, sent a few cold emails and in no time he had 2-3 clients. Clear offer that, not depending on performances, closed quickly. Then he realized he had a big bottleneck. He couldn't scale it, he was the one editing all the short-form content clips, he didn't have time for everything. He had to find a way to delegate that work while still maintaining good margins. Spoiler: It was complicated. He had never done it before. That's when we met at a barbecue. We talked for hours and realized we had several things in common: - Winning by growing a content agency - Problem of finding good editors to deliver How come we had these same problems? I was at a similar point to him. During 2023 I had about 3-4 clients, earning around 4-7k€/month. In my case, I had delegated the editors part, but they weren't very good... I always had to be careful to give feedback. And on top of that, my offer was also focused on performance, getting more sales or views. Which generated a lot of stress for me, since organic content often depends not only on editing but on: - The message, - The Storytelling, - The shots when filming, and - The person communicating Of course, if one of these elements is off, the video will only get around 100 views. When we reached the common point where: - My obsession with delivering an incredible product matched - Oscar's obsession with having a team that allowed him to focus on more important tasks to scale. That's when we started developing hiring processes and training editors to build our powerful editing team before scaling the agency, making sure the foundations were well laid.