😲Could ONE WORD change everything for your growth??
Alright, quick disclaimer—this might not be for everyone, but I had an epiphany that I think could really benefit those of you struggling to get people into your Skool classroom. I set up a Skool COMMUNITY, packed it with value, and built a classroom full of amazing resources. But I noticed that people weren’t diving into the classroom content. They were hanging around in the community, kind of lurking, liking posts, but not actually engaging with the resources I worked so hard on. And that’s when I had this lightbulb moment—maybe the word COMMUNITY was the problem. What I realized was that people are less likely to fully engage or sign up for something called a ‘community’ if what they’re really looking for is EXCLUSIVE VALUE, like access to guides, courses, or learning material. When you use the word membership instead of community, it changes the game. People’s brains are wired to go after value, right? When they hear COMMUNITY they might think it’s about socializing, connecting, or engaging with others—which is totally fine for some setups! If the community is where your value lies, then that’s awesome, and you should keep calling it that. But for those of you with loaded classrooms and tons of valuable resources, using the word membership positions what you’re offering as something exclusive and value-driven. It tells people, “You’re here to unlock something that’s for you.” 💁🏼♀️Why this will work (for Some) Let me be clear—this isn’t for everyone. Like I said, If the main value of your space is the community, the conversations, the connections between members, (only) then you’re totally on point using that word. But, if you’re like me and you’ve built a resource-heavy classroom and you’re finding people aren’t diving in, shifting your copy to focus on ‘membership’ can make a huge difference. Your potential client sees the word membership, they think BENEFITS 😮 They expect exclusive access to valuable content, and they’re more likely to explore the classroom because they feel like they’ve signed up to get something. This just organically creates a sense of urgency to dive in and engage with the material that they perceive as part of their membership experience.