Hey! I just joined and simply wanted to air my initial thoughts... I know this system and process works! However, what it needs is the right ad-copy. Now, it's easy to recognize when others have done it right, for their own businesses. But I find it hard to formulate the right hooks for my service, without having identified the painponts and dreams of my clients. I have recently shifted my focus and I'm entering new territory when it comes to niche. Any tips on how to write the right hooks? I have a pdf-giveaway and I have a funnel, it's just that very few have actually clicked it and left their address...