Average conversion rates for a website that advertises fingerprinting services is 40% Industry average for a service based business is 12% We have looked at over 180 sites in the past 3 years and the content we created and system to go with it has gotten it to reach that 40% The secret? You need to speak in “general terms” and focus on a “call to action” An example call to action wound be “Click this button to call us, email, book, etc Another trick Be VERY specific on what and where the customer needs to click, call etc Leave nothing up to chance Do the math: If you can get 100 visitors then that’s a potential to grab 40 sales Another trick; Make sure those visitors are the right kind. Meaning: they’re your target customer and actually need the solution you provide Happy Monday!