How I Transitioned From High Ticket Model to Membership
First of all I speak 4 languages and none of them well 😂, so apologies for my grammar, but I wanted to explain how I shifted from High Ticket to Membership this year. I still do DFY events for 20k but I am getting really picky who I take as a client. Last year was a bit of a wake up call for me as people started to have really unrealistic expectations when they couldn’t close their offer and I realised I should really only accept applications from experienced coaches not “Inexperienced coaches” I can’t tell you what a difference it makes. There is one thing I can’t do for the client during the launch and that is selling on their behalf. We can emcee it but people will buy from the seller eventually not me or my team. This year traditional virtual events methods are going to be tough. What used to work effortlessly is becoming increasingly difficult It's not just a bad few months of the year, it's just the way the economy works. If you went ahead and planned a $20k- 30k event and you ticked all the boxes with a sexy funnel and a cool ads campaign and made zero dollars by the time you opened your shopping cart…. Let me tell you ….You are not alone in this. I've been there and It's already been happening for my clients as well as myself, struggling to adapt, watching once-successful strategies fail. In fact we just wrapped up a 5-day challenge, achieving a phenomenal 65% application rate for a $40,000 coaching program. It was amazing and we were all happy with the outcome except the client called me and said that they barely closed 2 clients at the end. 90% of the applicant who said "I Am In” to the program got rejected from the funding company. That’s just 2 sales, and even they got to use financing…. All this even after a flawless Virtual Event we did for the client. It's hard out there, and the ability for new customers to get funding into high ticket programs is thinning out big time. Lenders are going down hard on coaches. The share holders are getting nervous.