For those of you who didn't make it yesterday but had a little bit of #FOMO, this post is a glimpse into what we discussed✌️ 💚 Andreea Nicolae caught our attention with her wonderful insights from her experience at How To Web, as she talked about promoting events to an international market: ➡️ 𝙊𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙞𝙚𝙨 𝙞𝙨 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙨𝙥𝙚𝙖𝙠𝙚𝙧𝙨 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚𝙞𝙧 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙖𝙣𝙙 𝙧𝙚𝙖𝙘𝙝 𝙖 𝙫𝙚𝙧𝙮 𝙡𝙖𝙧𝙜𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚. ➡️ 𝙈𝙖𝙠𝙚 𝙢𝙚𝙙𝙞𝙖 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨 - 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡, 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨, 𝙖𝙣𝙙 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙥𝙪𝙗𝙡𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨. ➡️ 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙛𝙧𝙤𝙢 𝙤𝙩𝙝𝙚𝙧 𝙚𝙫𝙚𝙣𝙩𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙨𝙞𝙙𝙚 𝙚𝙫𝙚𝙣𝙩𝙨: 𝙣𝙚𝙩𝙬𝙤𝙧𝙠𝙞𝙣𝙜, 𝙝𝙖𝙫𝙞𝙣𝙜 𝙛𝙪𝙣, 𝙛𝙤𝙧 𝙩𝙝𝙤𝙨𝙚 𝙘𝙤𝙢𝙞𝙣𝙜 𝙛𝙧𝙤𝙢 𝙤𝙪𝙩𝙨𝙞𝙙𝙚 𝙞𝙩'𝙨 𝙖 𝙘𝙤𝙤𝙡 𝙩𝙝𝙞𝙣𝙜. ❗𝙑𝙚𝙧𝙮 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩: 𝙘𝙧𝙚𝙖𝙩𝙚 𝙢𝙖𝙣𝙮 𝙣𝙚𝙩𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙖𝙧𝙚𝙖𝙨 𝙖𝙧𝙤𝙪𝙣𝙙 𝙩𝙝𝙚 𝙚𝙫𝙚𝙣𝙩. ••• 💚 We loved hearing @Raluca Apostol, Co-Founder and Campaign Director eMarketing Stars, seeding new ideas about how to promote a new event with zero budget: 𝙀𝙫𝙚𝙣𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙣𝙚𝙚𝙙 3 𝙩𝙝𝙞𝙣𝙜𝙨: 💸 𝙗𝙪𝙙𝙜𝙚𝙩𝙨 🤝 𝙖𝙣 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮/𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨. ⌛ 𝙖𝙣𝙙 𝙩𝙞𝙢𝙚. 𝙏𝙞𝙢𝙚 𝙩𝙤: - 𝙨𝙚𝙣𝙙 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙞𝙣𝙫𝙞𝙩𝙚𝙨 𝙩𝙤 𝙜𝙚𝙩 𝙖𝙩𝙩𝙚𝙣𝙙𝙚𝙚𝙨 𝙩𝙤 𝙨𝙝𝙖𝙧𝙚 𝙬𝙞𝙩𝙝 𝙤𝙩𝙝𝙚𝙧𝙨 𝙩𝙝𝙚𝙮 𝙩𝙝𝙞𝙣𝙠 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩 -> 𝙖𝙨𝙠 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙩𝙝𝙞𝙣𝙜𝙨 - "𝙘𝙖𝙣 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠 𝙤𝙛 two 𝙤𝙩𝙝𝙚𝙧 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙘𝙖𝙣 𝙘𝙤𝙢𝙚 𝙤𝙧 𝙨𝙝𝙖𝙧𝙚 𝙩𝙝𝙞𝙨 𝙗𝙖𝙣𝙣𝙚𝙧 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙙 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙛𝙖𝙘𝙚 𝙤𝙣 𝙨𝙤𝙘𝙞𝙖𝙡?" (𝙡𝙞𝙠𝙚 𝙎𝙖𝙖𝙎 𝙎𝙩𝙤𝙘𝙠 𝙙𝙞𝙙) - 𝙩𝙤 𝙞𝙙𝙚𝙣𝙩𝙞𝙛𝙮 𝙩𝙝𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙤𝙧 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙩𝙝𝙖𝙩 𝙝𝙖𝙫𝙚 𝙣𝙚𝙩𝙬𝙤𝙧𝙠𝙨 𝙖𝙣𝙙 𝙜𝙚𝙩 𝙩𝙝𝙚𝙢 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙨𝙞𝙙𝙚 (𝙨𝙥𝙚𝙖𝙠𝙚𝙧, 𝙖𝙙𝙫𝙞𝙨𝙤𝙧, 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩 𝙘𝙤𝙙𝙚𝙨, 𝙩𝙖𝙞𝙡𝙤𝙧𝙚𝙙 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨) - 𝙩𝙤 𝙡𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨 𝙤𝙛 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙘𝙤𝙣𝙩𝙖𝙘𝙩𝙨 𝙩𝙤 𝙖𝙨𝙠 𝙛𝙤𝙧 𝙛𝙖𝙫𝙤𝙪𝙧𝙨 -> 𝙤𝙥𝙚𝙣 𝙩𝙝𝙚 𝙙𝙤𝙤𝙧 𝙩𝙤 𝙛𝙪𝙩𝙪𝙧𝙚 𝙚𝙭𝙘𝙝𝙖𝙣𝙜𝙚𝙨 ••• 💚 Mihai Drăgan, CEO Oveit, shed some light on the technology that helps events perform better 🙌 He talked about B2B event registration, 𝙛𝙧𝙤𝙢 𝙥𝙖𝙞𝙙 𝙩𝙤 𝙛𝙧𝙚𝙚 𝙤𝙧 𝙞𝙣𝙫𝙞𝙩𝙚-𝙤𝙣𝙡𝙮/𝙧𝙚𝙨𝙩𝙧𝙞𝙘𝙩𝙚𝙙 𝙚𝙫𝙚𝙣𝙩𝙨, 𝙖𝙣𝙙 𝙝𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙞𝙢𝙚𝙨, 𝙞𝙛 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙖 𝙥𝙖𝙞𝙙 𝙚𝙫𝙚𝙣𝙩, 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙤𝙫𝙚𝙧𝙡𝙤𝙤𝙠 𝙤𝙩𝙝𝙚𝙧 𝙤𝙥𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙖𝙩 𝙢𝙞𝙜𝙝𝙩 𝙡𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝙤𝙩𝙝𝙚𝙧 𝙤𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚. ••• ⏰ Don't forget the next B2B Marketers Club meeting on 17 June about How to use Social Selling in B2B to ethically grow your business, together with @Claudiu Jojatu, Co-Founder Milk & Cookies. Studio, and Antonio Iftimescu, Founder KooKoo Grocery.

If not, you can read their "funny" email below. The important question here is: what do you think about clickbaits or misleading subject lines in B2B marketing? Is all publicity (good or bad) beneficial? 🤔 Write your opinion in the comments and let’s debate this together!

Our March B2B Marketers Club event is addressing a topic that made the community possible, too: 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 🤝. 🙌Join us on the 25th of March at 18:30 for a new networking evening, both in-person at BISM - Bucharest International School of Management (Bd. Dacia 99, 3rd floor) and online, where we'll explore how to build partnerships that truly work for you. These amazing people will share their insights with us: 💚Natalia Dărăbăneanu, Co-Founder Marketing Takeover 💚Irina Ianculescu, Co-Founder Marketing Takeover 💚Jean Moncrieff, Founder and CEO Emerge Studio 💚Florin Grozea, Entrepreneur, Founder MOCAPP 👉Find out more and sign up: https://b2bmarketers.club/events/event-march/. ••• The B2B Marketers Club community is developed by STOICA.CO, eMarketing Stars and Milk & Cookies .Studio

In Micro Focus (now OpenText) we have our IT Services organization called Professional Services. We had a huge refresh of the page and we moved from 15+ Services pages (1 per each product portfolio) to a more customer centric webpage - telling the story of our customer's the digital transformation journey and the services we have to empower them in their journey. We have an Overview page and 4 extensions - Advisory Services, Value Realization, Optimization Services and, the most complete of our offerings, Value+ Services. The main purpose was to tell a story that customers can resonate with and simplify our GoToMarket message. What do you think?

Everyone in and out of Bucharest - see you next week! On Monday, we're hosting our next live event, hybrid, and we'll be presenting the results of our B2B CEE Trendbook. Sign up here: https://b2bmarketers.club/events/event-february/