After helping 18 businesses in the past 3 years in the inforproduct space with their VSL's and Webinars, these are the top 8 most common, but also looked over factors that will have direct impact on your delivery and conversion rate! Let me know how this impacts you in the comments! 1️⃣ Open with an Irresistible Hook Grab attention in the first 10 seconds with a bold promise or a provocative question. 💡 Example: “What if you could double your revenue in 90 days without working longer hours?” Pro Tip: Speak directly to your audience’s biggest pain point or desire. 2️⃣ Establish Trust Immediately Show why you’re the expert to solve their problem. - Share credentials or client results. - Use a relatable story to connect emotionally. Pro Tip: Highlight a major success story to build credibility fast. 3️⃣ Highlight Their Pain Point Make their problem feel urgent and costly. - Paint a vivid picture of what’s at stake if they don’t act. - Expose the flaws in other solutions they’ve tried. Pro Tip: Frame the problem so your audience sees action as the only option. 4️⃣ Introduce Your Unique Mechanism Position your solution as a game-changer. - Name your proprietary process (e.g., “The Webinar Profit Engine”). - Explain why it works when nothing else does. Pro Tip: Use visuals or analogies to make your mechanism memorable and clear. 5️⃣ Deliver Actionable Value Teach a framework or share insights your audience can apply right away. - Show them the “what” without fully giving away the “how.” - Use case studies to prove your solution works. Pro Tip: Create “aha” moments that build trust and desire. 6️⃣ Make a Seamless Offer Transition Shift naturally from teaching to selling. - Bridge with a statement like, “Here’s how to implement this step-by-step.” - Emphasize the transformation your offer delivers. Pro Tip: Speak directly to the future state they’ll achieve with your solution. 7️⃣ Handle Objections & Add Urgency Preempt doubts like cost, time, or results.

1️⃣ Step 1: Solve One BIG, Painful Problem Your offer must address a major pain point that keeps your target audience up at night. - Dig deep into their challenges: What’s costing them time, money, or peace of mind? - Example: If your audience struggles with lead generation, your core offer could promise “50 pre-qualified leads per month without paid ads.” Pro Tip: The more urgent and specific the problem, the easier it is to sell the solution. 2️⃣ Step 2: Promise a Clear, Transformational Result People don’t buy features—they buy outcomes. Define exactly what your core offer will deliver: - What will their life or business look like after working with you? - Quantify it whenever possible. 💡 Example: “Double your revenue in 6 months” beats “Improve your marketing results.” Pro Tip: Make your promise bold but believable—use social proof to back it up. 3️⃣ Step 3: Create a Unique Mechanism Your offer needs to stand out in a crowded market. Develop a unique mechanism—your proprietary method, tool, or framework. - Example: Instead of saying “We teach better sales techniques,” say, “We use the Revenue Multiplier Framework to double your close rates without extra sales calls.” - Give it a name and explain why it works better than anything else. Pro Tip: A strong unique mechanism builds trust and curiosity, making it easier to sell. 4️⃣ Step 4: Add High-Perceived Value Stack your offer with extras that make it feel like a no-brainer: - Done-for-you tools (templates, scripts, checklists). - Bonuses that solve secondary pain points. - Exclusive access to resources like private communities or direct coaching. Pro Tip: The key is to overdeliver on value without overcomplicating the core promise. 5️⃣ Step 5: Address Every Potential Objection Your prospects will hesitate unless you eliminate their doubts. - “What if it doesn’t work?” Offer a guarantee. - “How much time will it take?” Show them it’s efficient and easy. - “Will this work for me?” Use testimonials and examples of similar clients succeeding.