@Marjorie Vizethann thanks for the revert. Point 1,2,3,4,6, 7 already in place. 5&8 not implemented yet because of low conversion count yet. 5k usd allotted as of now per month. actually I have another question may be I was not able to convey properly the client has only 5K budget as of now and so whether 1) we should include all possible keywords or we should include only the one or two or maybe 3-4 most important keyword in the exact match and use the entire budget for those keywords to get maximum absolute top impression share Or 2) we should use all possible kws in exact match for very low competition smaller cities and towns? Also, what bidding strategy would you suggest? Man cpc vs Max clicks with cpc limit?

@Stephen Gache thanks for the revert. I think the considering the budget and competition in this industry the a full campaign for having different adset for different County will not work in this case because the keyword CPC that I mentioned earlier. I also think that pmax is a much top of the funnel kind of campaign which will require significant budget so it may not also work for this industry considering this budget. Do you have any other insights then please share.