Most Americans know what it's like to experience financial trauma, that gut-wrenching fear of not being able to pay the bills. It's not just about the dollars and cents—it's about the shame, the anxiety, and the deep vulnerability that comes with feeling like you're not enough. Living with the constant worry of making ends meet makes it easy to feel isolated and overwhelmed. This kind of fear seeps into every part of our lives. It robs us of our peace, strains our relationships, and leaves us feeling like we're constantly walking a tightrope. The pressure of rising costs, unexpected emergencies, or job uncertainty compounds the stress, making it hard to focus on anything beyond survival. And when we feel like we're barely holding on, it becomes harder to trust ourselves, let alone plan for the future. But here's the thing—financial trauma isn't just about the money. It's about the stories we tell ourselves when we feel out of control. It's about believing we're alone in our struggle when, in reality, so many of us are navigating the same storm. Healing from financial trauma means getting honest about our fears, owning our worth beyond our bank account, and learning to ask for help when we need it. It's about recognizing that our value isn't tied to our income—and that we deserve to live free from the weight of constant fear.

The unteathered Soul ;) https://open.spotify.com/episode/2oI5AbLJo8aMD8j33DhsyE?si=apvyYsHkS-am7V1fOV9Tlw&context=spotify%3Ashow%3A7fJfTiAIXcX4oPHtFmAzKX&t=376

Andrew Kirby just posted a fantastic podcast with the man himself, Ed, from Creator Booth If you haven't already, I suggest that you go and watch it because it is insane. Ed dropped some gems I want to share with you about using YouTube for your business. These are not the usual vanity metrics people go for or promise you, which never convert for your business itself. Ed's funnel is simple. All he does is make YouTube videos for his product and send his viewers to his website and newsletter. YouTube videos establish the goodwill, trust, and personal feel that will encourage your audience to become clients for your business. This value funnel has been proven to work and has generated 1.2 million so far this year alone. In his YouTube videos, he creates highly targeted content directed directly at his ideal customers, providing them with "gold"—something that they value so much—absolutely pure value before making a call to action. Then he has his newsletter, which he uses copy to convert his viewers into customers. Good copy for the right audience is valuable and powerful in building your business. If you can express value through written text, just like people can through their books, you can attract the right clients just from that alone. Ed creates content, but it's not the average content you're used to seeing. He creates only value-packed content targeted at his ideal customer profile. He knows everything they need, want, and desire and creates content to fill all of those gaps. By doing all of this, he generates millions! Learning a lot from people 10 steps ahead of you, even though they are in the same market, can show you the major things you need to improve on as a business owner. Ed's content alone has taught me a lot, which is why so many people know, like, and trust him—his content is just that good. So, if you can show up every week to create valuable content people remember you for, you'll never be forgotten in the marketplace.

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