I work small businesses, and when I get to the editing bay I’m always burning a considerable amount of time trying to decide on what the video should say, the feel of it, the style of it. It’s eating my lunch on these jobs. I don’t want to spit out generic content, I want their business to flourish from my work, so I’m trying to devise a solution of a branding conversation so that I have clarity in the edit. I’m going to begin experimenting with a conversation, 20-30 min, just discussing their Value Prop, and who their audience is. If anyone has anything to add, my question would be what do you see working in your experience? Thanks