Hey everyone! My wife had a baby in November and I've been working from home. Everything has been out of sorts and I missed yesterday's call. Nobody was on the October call and I had said I was not doing the November call, so we're definitely overdue for a call if you want one. That said, if you want a free 60-minute coaching call (ask me anything, live walkthroughs or audits, etc) on Friday, December 15th, at 10am CST, comment below and I'll make it happen if I get comments from 3 or more people. Thanks for bearing with me as I try to get back to normal life! -Ryan

I've been overhauling accounts for a local agency and have seen a pattern, so I wanted to share the general beatdown that I'm putting on these accounts so you can replicate it if/when it makes sense for you. Here's the general flow. Phase 0.5: 1. Remove Search Partners and/or Display Network from all Search campaigns 2. Change Location Settings on all Search Campaigns to "Presence In" (on both Target & Exclude) Phase 1: 1. Set the date range to "All Time" 2. Navigate to "Keywords" (Account level, so you're looking at keywords from all campaigns) 3. Add a filter to only show keywords with less than 1 conversion 4. Pause everything that shows up. Phase 2: 1. Remove the conversion filter and sort by cost/conversion descending (highest cost/conv. to lowest) 2. Pause outliers that are much more expensive than anything else (50%-100%+ the cost of the avg) Phase 3: 1. Navigate to "Ad Groups" (Account level, so you're looking at ad groups from all campaigns) 2. Add Columns "Number of Eligible Keywords" and "Number of Eligible Ads" (In 'Setup' column group) 3. Pause all ad groups that have 0 eligible keywords (do not include dynamic ad groups) Phase 4: 1. Look at ad groups that still have 30+ keywords 2. Identify search intent of top converting keyword 3. Rename ad group with search intent included in name 4. Compare search intent of all other keywords to top converting keyword 5. Move any keywords that have different search intent into the relevant ad group (or new if needed) 6. Repeat with all other ad groups 7. Check ads in each ad group for alignment with search intent of the group's keywords Summary: The biggest problem I see with accounts in agencies that didn't have experienced ad managers is structure. They add keywords willy-nilly, or just accept Googl'e recommendations. Sometimes they take over someone else's account and just add to the mess. Cleaning up the account's structure lets the budget go toward things that convert and cuts a lot of the wasted spend so you can test and adapt with cleaner data.

Pure fun and no brain power required. What is your favorite Bidding Strategy? Bonus points if you leave a comment explaining why. (NOTE:This is absent of context on purpose)

Ok, we've got some time between today's call and our next call, as we're moving to Fridays at 10am Central US Time. I've already got some questions, which is great! I may also continue some of the answers to the last question from our last call, depending on time (it was a broad question with a lot of possible answers). Here are the call details. As always, feel free to drop questions in the comments and we'll tackle everything we have time for! Time: Jul 14, 2023 10:00 AM Central Time (US and Canada) Please download and import the following iCalendar (.ics) files to your calendar system. Weekly: https://us02web.zoom.us/meeting/tZAsceyspjIuGdWJvu6fF-8K9wHDyfpe_nxg/ics?icsToken=98tyKuGsrz0vHtyctBqGRpwIBY_oZ-jxiFhbjadqtgnwVSZ1L1vdb_VqFqt5AN3v Join Zoom Meeting https://us02web.zoom.us/j/84165489431 Meeting ID: 841 6548 9431 Passcode: AMCSKOOL --- One tap mobile +13052241968,,84165489431#,,,,*43144275# US +13092053325,,84165489431#,,,,*43144275# US --- Dial by your location • +1 305 224 1968 US • +1 309 205 3325 US • +1 312 626 6799 US (Chicago) • +1 646 558 8656 US (New York) • +1 646 931 3860 US • +1 301 715 8592 US (Washington DC) • +1 719 359 4580 US • +1 253 205 0468 US • +1 253 215 8782 US (Tacoma) • +1 346 248 7799 US (Houston) • +1 360 209 5623 US • +1 386 347 5053 US • +1 507 473 4847 US • +1 564 217 2000 US • +1 669 444 9171 US • +1 669 900 9128 US (San Jose) • +1 689 278 1000 US Meeting ID: 841 6548 9431 Passcode: 43144275 Find your local number: https://us02web.zoom.us/u/kbfJB35cmU

Hey Ad Masters! I've been drowning in work as I overhaul 50-something accounts for an agency client, on top of my normal workload. That said, I'm getting pumped about the future of the Community and working on making it a better and more valuable experience. Please let me know if there is anything in particular you'd like to see that would compel you to tell all of your friends and colleagues to join this group because of the immense value. In the meantime, here are some ideas I've had for the future of the group (some near, some slightly less near): - Better Utilizing the Classroom The Classroom section of Skool is a place for structured learning and I'm currently under-utilizing it. I got to see under the hood of another group and was made quickly aware of my limited mindset regarding the classroom. - Moving forward, I plan to add a Resources section with all sorts of tools, expanded knowledge, swipe files, etc, to make it easier to find things that may help you as they've helped me over the years. - I also plan to add some dedicated training that can be unlocked as you gain points and level up. Most of the dedicated training I've been creating is geared toward new ad managers, whereas this coaching community is for those working in the trenches, but there are certainly things that apply to all experience levels and I could always create new training upon request. - The classroom is also a great place for community rules and explaining how to get points, provide feedback, etc. I'll pretty well hide everything behind the Level 2 lock, making it basically mandatory to make a post or comment so you can get some likes/points. - I may start adding the recorded coaching calls and Q&A clips to the Classroom as well, making them accessible by search in the community feed or through a dedicated Classroom set. (TBD) - I want to add more fun things to unlock. What would you want to unlock for hitting higher levels? I've added some free 1-on-1 coaching calls as rewards, but was thinking about adding a free account audit and/or some other rewards. Anything in particular sound good? I can't give my personal 1-on-1 time to everyone as the community grows, but I'm happy to give it while the group is smaller.