The purpose of your business is to create "VALUE" in the marketplace. The biggest mistake many businesses make who are selling a "service" to other businesses, is that they BELIEVE they are selling "the service" (the vehicle). The service you have is only a VEHICLE TYPE (Email marketing, Facilitator workshops, Facebook As, Google Ads, Website Design, Consultancy etc) that delivers the VALUE to a SPECIFIC TARGET AUDIENCE. Your target audience are not so concerned with 'what' vehicle you use to deliver the value than the value itself. They are more concerned with their NEEDS, their DESIRES, being fulfilled, and their FRUSTRATIONS and PAIN POINTS being alleviated. True VALUE CREATION is what addresses those needs and desires and alleviates those pain points. So what is the "VALUE" that your facilitator workshop brings to your client?

Hi there! I'm planning to run the design workshop for 3 year vision plan, but not sure where to start. Attendees will be designer, product manager, engineers and a few people from Sales. Do you have any good resources or templates that I can research? How would this workshop different than typical design workshop? I would appreciate any tips! Thank you.

Hey everyone! 😊 I wanted to share some thoughts on why creating clear and specific value propositions is so important, and how you can create one that truly resonates with your clients. Why Specific Value Propositions Matter Think of your value proposition as a promise or a special message to your clients about how you can help them. If it's too general, it's like saying, "I sell food to make people less hungry." While true, it doesn't tell anyone why they should choose your food over someone else's. Your clients have specific needs, desires, and challenges. When you're precise about how you can meet those needs, they can quickly see the real value you offer. It's the difference between saying, "I sell shoes," and "I offer custom-fitted running shoes that help athletes avoid injuries and improve performance." How to Create a Better Value Proposition 1. Understand Your Clients' Specific Needs and Pain Points 2. Be Clear About the Specific Value You Provide 3. Show How You Solve Their Problems 4. Use Simple Language and Relatable Analogies 5. Highlight What Makes You Unique Putting It All Together When you combine these elements, your value proposition becomes a powerful statement that clearly communicates the unique benefits you offer. Before (Too General): "I help teams improve their performance." After (Specific and Value-Focused): "I help tech start-up teams streamline their project management processes, so they can launch products faster and outperform their competitors." Why This Works - Specific Audience: Tech start-up teams. - Specific Need/Pain Point: Need to launch products faster. - Specific Solution: Streamlining project management processes. - Specific Benefit/Outcome: Outperforming competitors. Final Thoughts By truly understanding your clients' needs and clearly articulating how you meet them, your value proposition becomes much more compelling. It shows clients that you not only understand their challenges but also have a concrete solution to help them achieve their goals.

I think this can be useful for most people in the community. Dozens of tools and an entire design thinking framework from IBM, all available for free here: https://www.ibm.com/design/thinking/page/toolkit https://www.ibm.com/design/thinking/page/framework Hope you like it and get to build with it 🤩