Michael Coleman

This is a great question @Chloe Sarkis! I regularly test at creatives a number of ways: 1) In my manual TOF (Top Of Funnel) Campaign, I identify my least performing ad set(s) - From there i will replace the bottom performing ads with my new ad creatives. Ex. Lets say you have 5 ad sets total, each containing 5 ads. Say 2 ad sets are underperforming. I would look within these ad sets and first cut the under performing ads and replace them with new ads of a higher caliber. Usually after doing another round of current market research. 2. In manual, and down to only 1-3 working ad sets and need to test more - I will identify my best ad set and interest in terms of purchase and profitable ROAS( Return On Ad Spend), duplicate that ad set in original campaign 2-3 more times, replacing the interest in the new ad sets based off suggestions. - Before putting new ads in these new ad sets I analyze the bottom performing ads and the marketing to create better ad creatives and implement them in the new ad sets. then starting my 7-10 day time to begin optimizing on the ad level all over agin 3. Utilizing Advantage + - This has been one of the most popular forms of testing lately (It does have its pros and cons which can create a later article about.) - Advantage plus allow you to test 7-15 ad creatives at a time at a higher budget as well anywhere from $25-$100. - This has a little longer optimization period, 7-14 days, compared to a manual campaign but allows you to test way more. Advantage+ takes data collecting from all other campaigns and past ads and targets what facebook is to believe be your best clientele *When I refer to ad set I am interchangeable referring to audiences your targeting

Michael Coleman

Apr 16

General discussion

Mastering Facebook Ads: A Comprehensive Guide for Brand Owners

In today's digital age, leveraging the power of social media platforms like Facebook has become imperative for brand owners aiming to expand their reach and drive growth. With its vast user base and sophisticated advertising tools, Facebook offers unparalleled opportunities for targeted marketing and brand promotion. In this comprehensive guide, we'll delve into the intricacies of Facebook Ads, providing brand owners with invaluable insights and strategies to maximize their marketing efforts. 1. Understanding Facebook Advertising: - Facebook Ads is a powerful marketing tool that allows brands to create targeted advertisements tailored to specific demographics, interests, and behaviors. - By utilizing Facebook's extensive user data, brand owners can reach their ideal audience with precision and efficiency, ultimately driving higher engagement and conversions. 2. Setting Up Your Facebook Ad Account: - The first step in harnessing the power of Facebook Ads is to create a business account and set up an ad campaign. - This involves defining your campaign objectives, selecting your target audience, choosing ad placements, and setting your budget and schedule. 3. Crafting Compelling Ad Content: - To capture the attention of your target audience, it's essential to create compelling ad content that resonates with their interests and needs. - This includes attention-grabbing headlines, engaging visuals, and concise yet impactful ad copy that clearly communicates your brand message and value proposition. 4. Leveraging Advanced Targeting Options: - Facebook offers a wide range of advanced targeting options to help brands reach their ideal audience with precision. - From demographics and interests to behaviors and life events, brand owners can fine-tune their targeting parameters to maximize the effectiveness of their ads. 5. Optimizing Ad Performance: - Monitoring and analyzing ad performance is crucial for optimizing your Facebook advertising campaigns.

Michael Coleman

Apr 13

General discussion

Ask me anything reschedule

Great morning sorry for the last.minute but we will have to reschedule the ask me anything for this morning. Traveling to Dallas this morning and it im not by my laptop 🙃 we will have more. In the meantime ask any questions on this feed that you had planned for today!

Michael Coleman

Apr 12

General discussion

Influencer Marketing

Please provide any insight, connect, or questions related in influencers here!

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Michael Coleman

@michael-coleman-7329

Expert digital marketer

Active 16d ago

Joined Apr 12, 2024

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