✨THE REAL REASON YOU'RE NOT CLOSING DEALS✨
📸Picture this: You're a business owner trying to sell your product or service. You've done your research, you've paid for amazing ads, your ad is getting leads in, you created a kicka** nurturing sequence that those leads are going through….. But no one has called you, no one has booked a meeting with you, and no one has reached out. Have you been there?? What's going on??? Well, to be completely honest, it's possible that you've fallen into the trap of thinking that nurturing your leads is the same as selling to them. While it is true that nurturing is an important part of the sales process, it's not a replacement for it. ❗❗Let me repeat that real quick: nurturing your leads…. Does NOT replace your sales process❗❗ Okay, now that we’re on the same page, let's break it down. - Nurturing is all about building a relationship with your potential customers. It's about educating them, providing them with helpful resources, and staying top-of-mind until they're ready to make a buying decision. - Sales, on the other hand, is about closing the deal. It's about identifying your customer's needs, demonstrating how your product or service can meet those needs, and persuading them to take action. ❓So why do people sometimes confuse the two❓ Well, for one thing, nurturing can feel more comfortable than selling. It's a softer approach that doesn't involve as much pressure or rejection. Plus, when you're nurturing, you're not necessarily asking for anything in return. But here's the thing: if you're only nurturing your leads and never actually selling to them, you're not doing your job as a salesperson. Your goal isn't just to have a lot of warm and fuzzy conversations with potential customers - it's to close deals and generate revenue for your company❗ So, how do you strike the right balance between nurturing and selling❓ Here are a few tips: 1️⃣ Be strategic about your nurturing efforts by consistently providing value to your potential customers through a variety of touch points. Remember, it takes an average of 21 touch points for someone to make a purchase decision, so don't be afraid to get creative with how you engage with your audience. From ads and social media posts, to emails, texts, and even physical presence at events, there are many ways to stay top-of-mind. But it's important to be practical about your efforts and ensure that each touch point is providing value to your audience.