Thank you Marc for bringing me in here....Hello everyone! I'm Lulu Laidlaw-Smith, and I'm thrilled to you join this dynamic community dedicated to solving business growth issues and fostering innovation! In the ever-evolving landscape of the technology industry, I've carved out a niche as a visionary business developer with a passion for driving growth and transformation across various sectors including Tech, Financial Services, FinTech, FMCG, Retail, and Hospitality. With a background in business development and a degree from Ecole Hôtelière de Lausanne, I bring a unique blend of expertise and insight to the table. For me, creating growth isn't just a profession—it's a calling. I'm deeply committed to disrupting the status quo and building engagement and profitability for both consumers and businesses alike. Whether it's identifying commercial goals, aligning sales strategies, or driving business transformation, I thrive on the challenge of helping companies reach their full potential. At the heart of my approach is a belief in the power of human connection and collaboration. By understanding the vision and goals set by teams and companies, I craft strategic plans that leverage their strengths and opportunities to achieve tangible results. Through my platform, Rip It Up, Start Again, launched in 2016, I've had the privilege of showcasing disruptors and innovators, sharing their inspiring stories and valuable insights with the world. I'm excited to connect with each of you and embark on this journey of growth and transformation together! Warm regards, Lulu Laidlaw-Smith https://www.linkedin.com/in/lululaidlawsmith/