Hi Joe. Thank you. We were giving away a free coach starter pack for coaches to build their business. It was around thanksgiving in the U.S. and we were getting alot of leads that week, but they were ~$22-24 each. I spent $20k in a blink. Then I had to turn it off because we weren't even sure if they were going to buy going into Black Friday (which they didn't). So we have them in a nurture sequence to convert to a $997 package. It's my first time, so not happy about the spend and the results. And still trying to get them to convert....