I need to know more about retargeting and lookalike ads for artists upcoming album using data from ads promoting previous singles

Let us know how it goes :)

Thanks Joshua !

Hey Sean, this is a loaded one.. you ready ? lol Where do you recommend I look for partnerships / record deals for a specific upcoming Album release (NOT whole catalog) in March, for an artist who has accumulated almost 100K monthly listeners this year, ads worth over 350k hours of watch time on youtube + more . How do I leverage these metrics when I find them and what would be the ideal outcome with an approach like this if the goal is getting additional funding for marketing the project?

I have noticed that with ads , the cost per click (or similar) could be great in the ad platform but when you calculate the actual cost per stream using the toneten link, you sometimes find that another ad set is actually doing better as far as click through rate, sometimes I go as far as calculating how many click throughs to DSPs I got for the amount spent on that specific adset and find that an ad I thought was not doing well is actually doing good. Have you seen this happen ? Is it a good idea to do this to determine the best ad ? The course says different but I have seen this happen a few times with my ads .

With Tiktok ads , how are you able to get around the copyright error when posting an ad with the artist's song so that "music sharing" and stitch and duets can be used?