Today, I'm going to be diving deep into the art of generating life insurance leads, particularly in the final expense industry. I used to rely on various online vendors who didn’t even let me see the ad they ran for me. But when I cracked the code to generate leads myself, it changed how I played the game… In this video, I’ll walk you through the entire process – from pricing and daily spending to expectations, ad copy, and setup on Facebook and Instagram. Stick around till the end! 👌