Everyone for the most part in this industry today is struggling with TWO main things: #1 - Show up rates AND... #2 - Conversion rates Why? Because everyone today pretty much knows what a "FrEe TrAiNinG" really means... They know that you're going to try and sell them something when they book a call... The market is WAY more skeptical today than it was just 2-3 years ago... And your show rate sucks NOT because of your follow-up sequences, NOT because of your emails, OR your VSL... Your show rate sucks because of your Ad strategy! Let me explain... People aren't showing up because they don't know you... They don't know you because they just clicked on an ad where you promised the world, and they booked a call, but they know it's a sales call... So they GHOST you because they don't have any relationship built... They're not bought into you, or how you can help them too... So why the hell would they show? You can send them ALL the follow-up sequences in the world, but they're just going to get annoyed. So what I am saying is... HOW somebody comes into a NEW client relationship determines EVERYTHING! So you can get a lot of clicks... You can get a lot of leads... You can get a lot of calls booked... But if they don't actually SHOW, it's worthless... So you might be thinking you're getting $100 Cost Per Call, or $200 Cost Per Call, and you're "crushing it"... But when only 40% of them show, now all of a sudden you're looking at around $600 or $1,000 per call that actually shows! So the reality is we need to build relationships, especially in the world of AI... It's only going to get LESS and LESS personal over time, and the ONLY thing that is going to be left to build relationships in advertising, is VIDEO... And that's where YouTube Ads comes in! Now I've been doing this for over 6 years now for all the BIGGEST brands and influencers in the course, coaching and mastermind industry... And I've learned ONE thing... And that is... IF you don't build a relationship with people, it won't matter what type of bells and whistles you have on the backend...