I’m not a wine snob. But I know my shit when it comes to good wine. The smells, the taste, which grapes are best, how they’re made… This knowledge isn't just for show; it's part of networking. You have to understand what perceived value is, especially in networking. It's about how others see value in you. And this isn’t just about wine, it’s everything… For instance, many guys buy nice clothes or go to trendy clubs and restaurants, often to impress women. But that's a shallow approach. Spending money just to impress someone is a mistake. It's a short-sighted mindset that won't help you network with high net-worth individuals. Growing up, I remember how everyone wore Ben Sherman shirts to impress girls. I did it too. But as I grew older, I realized that if you're spending money just to impress someone, you're thinking on a very basic level. That's not how you connect with influential people. It's not about what women want; it's about understanding and investing in what high-value individuals appreciate. If you're going to a fine restaurant, don’t just go just to be there. You have to try and understand the world of the wealthy if you aspire to be part of it. When a high value person talks about a specific Italian wine or luxury resorts, you want to be able to engage in that conversation knowledgeably. So, when you're making a bit of money, think about your perceived value. How do others see you? If you're seeking a mentor or looking to network with high-value individuals, consider what they're interested in, how they dress, what they talk about. Yes, most of it is expensive, but it's not really wasteful spending. It's an investment in the person you want to become. As a man, every purchase should have utility and a purpose. It's about levelling up and moving up the ladder. To do that, you need to understand and enhance your perceived value.

I've created a special course sharing how I've made it to the UFC in 22 short months. It's not about how to throw a punch but all about the mindset required to get to the highest level within the fighting world. This is not for everyone. I offer 50% for the members of my community when you go through this link (don't share it).https://www.theultimatefightersedge.com/join-now