Wanna Avoid Churn in Your Group
A recent study of the top 60 groups in Skool generating a combined $2M+ in MRR. Here are the top tactics: 1. Cancellation video 2. Activation point 3. Onboarding calls 4. Time unlock 5. Level unlock 6. Guru to community 7. Get members to save 8. Pricing tactics 9. Improve culture 10. Balance pricing 11. Community and calls 12. Target high-retainers 13. Reduce overwhelm 14. Talk to customers ☐ Cancellation video Add a video to your cancellation page to keep members from leaving. Remind them why they joined and what they'll lose if they cancel. Go to Community → Settings → Subscriptions to add the video. A good video can make many decide to stay. ☐ Activation point An activation point is a key step that shows a member is getting value. If they don’t reach it, they might leave. Find one early action that reduces churn, like posting a comment or reaching Level 2. Make sure members hit this point quickly. ☐ Onboarding calls Good onboarding helps members see value fast and reduces churn. Use calls to resell your group, help members hit activation points, and show them how to benefit from the group. Do these calls one-on-one or in small groups to make members feel valued. ☐ Time Unlock The Time Unlock feature lets you open up content after members have been in your group for a certain time. This keeps them staying longer. You can unlock a course, call, or event. The better the unlock, the more they will stay. ☐ Level Unlock Level Unlock opens a course when members reach a certain level. Levels are based on likes for posts and comments. More engagement means less churn. Incentivize engagement with rewards like free lifetime access at a high level or a special profile picture at a lower level. ☐ Guru to community If members only stay for you, they’ll leave when they stop getting value from you. If they stay for other members too, they’ll stay longer. Encourage connections by creating meetups, elevating micro-celebrities, or starting a community podcast. ☐ Get members to save money If members can’t afford your group, they’ll leave. Encourage them to save money monthly to afford your group. Use tips from others who have done this successfully.