I just sold a list of 1,000 leads to four skilled agencies. What’s the backstory? I run a growing Instagram page (@himanshubuilds), and I get daily DMs from agencies asking me to join their teams. While some of these agencies are incredibly talented, I’m not currently interested in joining any. Out of all the messages I received, a few really stood out one from the owner of an editing agency and the rest from ambitious entrepreneurs starting their own. They had impressive portfolios and were looking for someone to help them generate leads and grow. That’s when I offered to sell them a curated list of potential clients in their target niche. Since I specialize in lead generation, this was an easy sell at $49 per lead, providing real value for them! Even if they convert just 0.5% of the leads, they could land five long-term clients (being conservative). It’s a win-win! 🏆

Everyone’s heard the typical advice about outreach and follow-ups, but today, I want to share some lesser-known strategies that have played a major role in growing my business and portfolio. 1. Psychological Pricing Triggers I use strategic pricing tactics rooted in psychology. For example, offering three pricing tiers (low, medium, high) drives most people toward the middle option. It’s called the “decoy effect” — and it works wonders in converting leads who might otherwise hesitate. It gives clients a sense of control while subtly guiding them toward the best option for your business. 2. The Power of Pre-Suasion Before I even begin pitching, I frame the conversation to build trust and guide the prospect’s thoughts. Whether it’s dropping subtle cues about the success of previous clients or positioning my service as something exclusive, “pre-suasion” gets them in the right mindset before I even make my offer. 3. Outcome-Based Selling A lot of salespeople focus on features, but I shifted the conversation to outcomes. Instead of just listing features, I present a vision of what the client’s life or business will look like after they use my service. When you sell the result and not the process, prospects are more emotionally invested in the purchase. 4. Creating a Micro-Community I created a small, private community of prospects and existing clients. It’s invite-only and exclusive. The value? People want to be part of something bigger, and they see my service not just as a product but as a gateway into a group of high-achievers. This has been instrumental in getting warm leads, and prospects love networking with others who are already using my service. 5. Anti-Sell Approach In some cases, I intentionally downplay the urgency to buy. By giving clients space and subtly letting them know that they don’t need to decide right away, I create a sense of relief. This often flips the script — they come back more eager to close, feeling like it’s truly their decision.

As a creator, I know firsthand that video editing is one of the biggest challenges for any content creator. Video editing agencies are a huge help. I’ve compiled a database of over 30k medium-to-large content creators who can be approached for video editing services. The agencies I’ve spoken to are consistently generating $5k-$10k USD per month, thanks to long-term client relationships. If you know anyone offering video editing services, I can connect them with this database. 📩

Hey, my name is Jhaevaughn Johnson. I am the Growth Manager at LeadsKingdom. It’s a pleasure to meet you all, and I look forward to connecting with inspiring and upcoming entrepreneurs like myself.