Old Spice’s “The Man Your Man Could Smell Like” Social Media Marketing Case Study
Campaign: The Man Your Man Could Smell Like Platform: Twitter, Youtube, and Facebook In 2010, Old Spice introduced a viral social media campaign titled "The Man Your Man Could Smell Like." Featuring actor Isaiah Mustafa in a series of humorous videos, the campaign achieved remarkable success, leading to a 107% surge in Old Spice sales. Additionally, Old Spice's Twitter following soared by 2,700%, and the campaign garnered over 1.4 billion social media impressions within the first week. What made the 2010 Old Spice social media marketing campaign successful? It was innovative, engaging, and highly effective at boosting sales and increasing brand awareness. The campaign showcased the power of social media as a marketing tool, setting a new benchmark for other brands to aspire to.