Getting a jump on seasonal listings is one of the best ways to boost your shop’s ranking on Etsy, and here’s why. When you post Valentine’s Day items *early*, you give Etsy’s algorithm time to pick up on your listings. As people start browsing and searching for Valentine's gifts, your items will have a better chance of showing up in their search results because they’ve had time to gain momentum, clicks, and sales. Here’s how it works: 1. **Etsy Rewards “Seasoned” Listings**: When a product has been listed for a while, Etsy has more data on how well it performs (views, favorites, sales). The longer your listing is up, the more Etsy can recognize it as a relevant result, which means it’s more likely to show up higher in search results when shoppers start looking for Valentine’s Day gifts. 2. **Capture Early Shoppers**: Believe it or not, shoppers start searching for Valentine's items *way* before February. Posting your items now lets you reach those early birds who want to order in advance. More visits and early sales build up your listing's momentum, which will help even more as Valentine’s Day gets closer. 3. **Seasonal Tagging Benefits**: When you add Valentine’s Day keywords to your listings now, Etsy’s algorithm picks them up as seasonal and will begin pushing them out to people looking for those keywords. Plus, it gives you time to experiment with different keywords and make adjustments as you see what brings in the most traffic. Getting those Valentine’s Day items up now is a great way to take advantage of Etsy’s search algorithm and give your shop the boost it needs to be at the top when shoppers start browsing!