Where are you based? Calgary, Alberta, Canada Favorite dish right now? Tuna Poke Bowl How long are you in SEO? Since 2008, so around ~15 years I have been in a leadership position managing an SEO team for over 5 years. Biggest strength? Developing a client understanding from years of business acumen in several industries. It is this understanding that has helped me create a truly successful SEO strategy for my clients, including a plan to measure performance. Biggest weakness? Being overly supportive and helpful to my team. Too much support does not help them learn or help themselves accountable for their strategies. What's your most immediate goal in SEO business? To establish analytics and measurement with (at minimum) the basic conversion tracking set. The most important KPIs for clients are those that drive their business.