Well... It's not just the call booking window. It's also about what you're doing (or not) to make sure those appointments show up to your calls. 2 days out is fine. No more than 3 tho. Also consider the open slots per day. But besides just that... Are you using a follow up email sequence? And if anything... ...What are you pushing on the call? What's the incentive for people to show up? Example... Someone who's overweight, and booked a call for your weight loss program, should show up - all because they recognized their weight as a problem Otherwise, if there's no urgency and all said above isn't met... Why showing up? But that's more of a marketing play that may or may not apply to your case. For your question in specific: 2 days out is fine. Use follow-up emails & SMS reminders. And if you have setters - get them to confirm the appointment and follow up with them before and after the call.

@Jeremy Rodriguez in a nutshell… You always remind people about why they’re getting contacted + repeat the outcome they’ve agreed to Then just straight up following up on the date of the call + link Example “Hey Jeremy, Israel from Adspend.com here. Just wanted to remind you about our call this (date) where I’ll show you how to xyz… …so you can finally (outcome). Here’s the link: I’ll be following up tomorrow to make sure we’re on track for the call. See you then!”

What's good bro Care to send a screenshot of your campaigns with visibility on CPC, CPL, CTR (all) and Unique Outbound CTR? Also, what happened between the drop-off and "the regular" state of your campaigns? Any major shifts you made, campaign-wise? New copy? What was CPMs like back then vs now? Tagging my peeps here for assistance too @Billy Porter @Jashmin Panigrahy

Hey @Maria Rodriguez Like Brian said, that’s exactly how to navigate the ad journey… Question: is there any specific metrics that make you wonder why they’re not clicking? You could drop some screenshots and we could provide a bit more detail

Well, I'm biased, but there's never a 'perfect time' or a 'terrible time' to begin Do keep in mind that CPMs are crazy this time of the year due to Black Friday and then, Christmas That's the only little nuance I have. But I say go for it

This is great insight from my boi @Billy Porter — but I'll answer your question with another question... Do you have every step of the funnel producing the results you need? AKA - are ads working? Opt-In rate? VSL CVR? If so, and aside from the follow up aspects, I'd consider revisiting the messaging to make sure there's an URGENT need for solving X issue. I'll give you a classic example: Weight loss. If someone is aware they're overweight and they book a call with you - chances are they'll show up if they REALLY want to solve the problem. Otherwise, they're okay with the "problem" and it's not really a "problem" anymore... ...Because they've accepted their reality... ...And because they don't need a transformation. AKA - cost of doing NOTHING is not high enough. Hope this helps bringing more clarity to the subject sir @Michael Schafhauser

@Michael Schafhauser this usually has to do with novelty/opportunity Any biz opp lives and dies by how you sell ‘hope’ Think about it this way: Most people need to be told what to do - they will agree to the “how” only if they accept the “what” as the way You’re also selling a second chance at business and life And that chance comes with a mechanism that allows the business opportunity to materialize and counters all the objections etc Basically, you need to sell that outcome and open the gates to a transformation