🏎️ Lamborghini for sale - $2,000! 🤩
Brand new! 0 miles! Mint condition! Delivered directly to your door! Unbelievable offer right!? It’s too good to be true… and that’s exactly my point. Price tags matter. They impact your customers psychologically. When you charge an amount that is extremely low, which I was considering since I’m starting out new and don’t have previous clients, you actually force your prospects to start from a place of skepticism. They say “Ok, what the hell is wrong with this lambo?” Yesterday I had a conversation with some high-ticket sales coaches and they hammered home this point especially in regards to my particular product. What I’m offering is a HUGE outcome that impacts not just my client, but hopefully my clients family and friends, and even those people’s family and friends. I’m offering the opportunity to create generational wealth, a legacy, and financial security FOR LIFE! That’s definitely a Lamborghini-level outcome. May even be a private jet-level outcome! Keep this in mind as you build your offer too. Just like Hormozi and The Kirbinator say: do your opposition research, CHARGE MORE THAN THEM, and then deliver a product that blows them out of the fuckin water. If you’re solo, I think this means super high-quality white-glove service to your clients. Listen deeply to them and their pain points, do everything in your power to deliver on your offer’s promises (should be the easy part), and (the harder part) find the ways to do more and DELIGHT your client. Listening is key here because that’s how you’ll find the unique challenge your one particular client is facing. Then you provide them a solution. I promise they’ll be a repeat customer and maybe even a friend for life.