When I was in high school, my band teacher taught us some thing that I had carried through for my entire life. He taught us about this thing called myelination. There is a bunch of science that makes little sense but let me tell you the part that is important to you. Myelin coats nerves in our brain each time we learn or hear something. When it is correct it takes 3 times before we truly remember it but when it is wrong it reverses the entire process and we have to hear it learn it 3 times again. In band this meant we played the same section of the piece over and over. Once we played it correctly then we had to do it correctly 2 more times. What this means to you… 1. You will need to learn the same thing over and over. To shorten the process, when you learn something repeat it to yourself 2 more times. 2. Your clients and customers need to hear your message at least 3 times before they remember it. Now go forth young Padawan and use this knowledge to do good.