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👋 Hello, I'm Rob from Canada.
I come from a background in Engineering - a Diploma in Engineering Design and Technology, and a Degree in Mechanical Systems Engineering. I worked for Tesla at Gigafactory 1 (Reno, Nevada) during the launch of the Model 3 on the Manufacturing Engineering team. I've been involved with many engineering projects over the years, ranging from programming, mechanical design, prototyping, and more. A few years ago, I decided I wanted to build SaaS. With my experience in prototyping, I knew to start small and focused - so I started out by developing a micro-SaaS application for Amazon Sellers. People loved it - and because of my technical experience, I did a lot of things right. But the problem was, I'm not an Amazon Agency, Consultant, or Coach. So I couldn't really grow the software or the services on the business side. So I took on an Amazon Agency as a client, and I built the software for them. They handle the marketing and audience building side of things, while I handle the technical side. It was a perfect match. We launched the product to their market on time, and on budget. We presented it to their existing audience, started gathering feedback, and built a community where they could not only evolve the SaaS towards product/market fit, but sell their existing services too. That's when I had my first realization; that founders, consultants, coaches, and experts are in an amazing position to offer a SaaS product to their market - but they often lack the technical experience to pull it off. Which leads to the ugly side of this story. This Amazon Agency had projects with another developer that had been going on for years, without a single launch. Missed deadlines, buggy code, sub-par quality, unvalidated demand - you name it. These are smart people. They had been successful in other types of business - but SaaS is a different beast. The developer they hired gave them no guidance, and just built whatever they wanted (badly). Because the truth is that development is only 10% of the challenge - and the business is the other 90%.
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New comment Jun '24
👋 Hello, I'm Rob from Canada.
0 likes • Jun '24
More posts on the business side of things please!
How could I partner up with someone?
“How could I partner up with someone?” This was a question asked by a young person just getting started in the agency business. I gave the following answer. In case it might be helpful to others who might not see it buried deep in a comment thread, I have reposted it here: There are lots of ways to partner with people, from a simple affiliate arrangement to a full blown joint venture. They all boil down to a basic quid pro quo, or “I give you this and you give me that.” So, start by figuring out what specifically you can give. And what specifically you would like in return. Then find folks who have what you want, and are willing to trade that in exchange for what you have. For instance, I am in the process of setting up partnerships with folks who have certain skills that they are willing to use to perform certain tasks that produce certain results in exchange for shares in the corporations I am setting up. In other words, I am setting up the business and providing the use of particular pieces of intellectual property. Each partner has developed a standard package of their services. One partner might be a copywriter who has pledged to provide copy for ads, a sales funnel, sequences of emails, etc. I’ll not take the time to list all of the elements of their particular standard service package here. Suffice it to say that it is pretty comprehensive when it comes to copywriting. We negotiate a price and delivery terms for that standard service package and apportion a certain number of shares to them in exchange for their providing it to us. Another partner, a graphic designer, has created a standard package consisting of such things as a logo, letterhead, responsive web design, etc. In short, everything a company needs in terms of graphics. Again a price is set, shares apportioned, etc. We do this with each partner. That way, everyone is clear about exactly what they are getting and exactly what they are expected to give in return. It helps the team.
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New comment May '24
1 like • May '24
@Robert Boulos thanks for the specific feedback. It helps me know what resonnated so I can give folks more value. :-)
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Donald Kubelka
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