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Great video below to describe what exactly is marketing:

Make a post here in the Connection category and tell us a bit about yourself and your business! This is a great way to make some "Kingdom Connections!"

Great overview of the eCommerce landscape in 2024 (From: Qarea.com) eCommerce has always been a rapidly growing industry, but the past few years have changed the eCommerce landscape forever. Ever since its early days, eCommerce has always been among the fastest-growing industries. And since 2019, eCommerce has gone through its biggest transformation yet, but it’s far from being over. Here is what has happened in the world of eCommerce over the past couple of years and where it’s expected to go in 2024. The post-pandemic state of eCommerce While we are not yet at a point where the world can be declared post-pandemic, and the effects of COVID-19 are still noticeable, the eCommerce industry has changed dramatically over the last two years. These are the most notable trends in the eCommerce industry in the post-COVID era. eCommerce growth statistics show an inevitable slowdown After eCommerce sales skyrocketed in 2019-2021, the slowed-down growth was to be expected by 2024. Compared to 2021, when the eCommerce sales increased by 17.0%, 2024, with its 8.95% growth rate may not have looked as impressive. However, the slower growth can be explained by several factors, from the return of buyers to in-store shopping to the issues with the supply chain, which limited the sales possibilities for many eCommerce businesses. Online window shopping is an emerging trend Since the beginning of the pandemic, eCommerce has witnessed the emergence of a new trend: online window shopping. In order words, potential buyers are increasingly often filling their shopping carts and then abandoning them before checking out. This definitely started out as a pandemic trend, when the inability of the buyers to visit physical stores, paired with them being stuck at home during lockdown, forced them to look for substitutions to their usual shopping habits. At the beginning of the pandemic, eCommerce statistics indicated that up to 94.4% of shopping carts were abandoned. On average, up to 70% of carts are abandoned across all eCommerce markets with the highest abandonment rate belonging to mCommerce, where 85.65% of users fill their shopping carts and never return to them. This amounts to $18 billion in lost revenue every year.

Great article to help get creative with marketing trends in 2024 (From: SimliarWeb.com) 1) User-generated content marketing User-generated content is only going one direction, and that direction is UP. ⬆️ And rightly so. With around 62% of the population using social media, there’s definitely ‘homemade’ content floating around that can promote your business. And with consumers being 88% more likely to trust peers over brands (sorry guys, we’ll blame that trust-issue-triggering history of salesplaining), user-generated content or UGC is the best way to market – and profit quicker from – word of mouth. User-generated content can look like a bunch of things, including: - Images and photos - Videos - Reviews - Testimonials - Podcasts The reason people go crazy for user-generated content? A u t h e n t i c i t y. Real people in real life giving their real opinion about your product. Relatability is a huge persuasion tactic and UGC provides content that levels with your target audience, and entices them in as a result. Your customers will trust the lack of Photoshop in the image or video, hearing both the pros and the cons, hearing the conversational tone that is oh-so-reminscent of your group chats at the weeks, and the fact there’s no real incentive for these people to tell you anything but the truth. User-generated content making it to Zara’s homepage, but is also scattered throughout various product images. So, how do you go about getting this content? You might be lucky enough to feel the love on social media already, meaning you frequently get tagged or mentioned in photos, videos and comments – from there, you just need the permission to repost or use the content from the creator. If you’re not getting this sort of traction just yet, incentivize your audience to do so. The incentive can anything from a simple “We will repost” (more views, more engagement for the creator), to a competition to win $$$ to spend on your website, for example.