Love Trent 🥰💝 a true Legend full of powerful messages

Ben Kjar truly one of the most powerful presentations 💝🥰

@Adrienne Potts yes it does 💝🥰 I totally agree

Do what Russell says 🔥🔥🔥🔥🔥

“It’s Not Actually a Funnel… It’s an Hourglass!” This shift completely transforms how we think about the customer journey. A traditional funnel focuses on top-down conversions, but the hourglass concept reveals that the real magic happens after the sale, creating repeat buyers, loyal fans, and long-term growth. Why It’s an Hourglass and Not Just a Funnel 1. Top of the Hourglass (The Funnel We Know)The top of the hourglass looks like a traditional funnel:Attract: Paid ads, content, and organic traffic bring people in.Engage: You nurture and build trust with webinars, emails, or challenges.Convert: You close the sale with an irresistible offer.This part focuses on getting people to buy for the first time. But here’s the shift: the sale is just the beginning, not the end. 1. The Narrow Middle (The Turning Point)This is where someone becomes a customer—but now the relationship deepens it’s the turning point where you shift from "salesperson" to trusted guide.Real Talk: The middle of the hourglass is where you deliver on your promises, blow their expectations out of the water, and build trust for what comes next. 1. Bottom of the Hourglass (Where the Magic Happens)This part flips the traditional funnel and focuses on repeat customers, referrals, and loyalty:Upsell and Cross-Sell: Existing customers are more likely to buy higher-ticket offers or complementary products.Retain: Create raving fans by overdelivering value and building ongoing relationships.Referral & Advocacy: Happy customers share their results and bring in more leads, fueling the top of the hourglass with warm traffic.Sassy Boss Truth: Acquiring a new customer is 5x more expensive than keeping an existing one. The bottom of the hourglass is where long-term profit lives. How to Apply the Hourglass Model 1. Serve First-Time Buyers Like RoyaltyOverdeliver value after the first sale to earn trust and set up future opportunities. 2. Create Upsells, Back-End Offers, or Continuity ProgramsKeep the relationship going with premium offers, memberships, or recurring revenue models. 3. Turn Customers Into AdvocatesUse testimonials, case studies, and referral programs to let happy customers sell for you.

Sooooo powerful and resilient just don’t ever quit

@Jeremy Whittle

@Jon Pakula

@Jeremy Whittle that’s great!!! Have you been enjoying and soaking it all in so far?!!