I’m going to unfold some basic human behavior concepts that I think you can appreciate. In algebra we learn the use of letters in math. These letters are literally symbols. We use symbols in math. Math. Symbols. Symbols are the basis of Branding, as by definition, because historically a brand is an applied symbol to denote ownership. Link to full article here. https://chuckpeters.com/origins-of-branding/ continued... Symbolism is no mere idle fancy or corrupt degeneration: it is inherent in the very texture of human life. Alfred Whitehead – British Mathematician and philosopher After all, we did not invent symbolism; it is a universal age-old activity of the human imagination. Sigmund Freud Edwin Powell Hubble was an American astronomer. He played a crucial role in establishing the fields of extragalactic astronomy and observational cosmology. Hubble proved that many objects previously thought to be clouds of dust and gas and classified as “nebulae” were actually galaxies beyond the Milky Way. He has a telescope named after him, btw. Here’s his take on symbolism: All nature is a vast symbolism: Every material fact has sheathed within it a spiritual truth. Edwin Powell Hubble I could go on, but let me get to my point: We are created to view and interpret symbols. Nature is not complete without symbols of important meaning. Brightly colored animals are either the most lethal, poisonous, dangerous, etc, OR they are using their color to pretend to be poisonous and dangerous. Either way, brightly colored animals should be handled with care and concern. Tigers have stripes. Lions have terrorizing roars that shake the ground. Gold shimmers in the light. Now to colors and color psychology… Colors are electromagnetic waves that vibrate at different frequencies. These frequencies are picked up by the brain and have an actual measurable effect. Colors can also increase our visual memory (Spence et.al 2006) and our arousal level. Research suggests that physiological arousal was higher during the viewing of the color red than it was for green (Wilson, G.D. 1966). Other research suggests that the effect of emotion on memory depends on the color type (Kuhbander& Pekrun, 2013). The results indicated that the color red strongly increased memory for negative words and the color green strongly increased memory for positive words. – Taken from an article written by Barbara Koltuska-Haskin, Ph.D. published in Psychology Today magazine.

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