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Adonis Gang

Private • 172.6k • Free

The 4D Copywriting Community

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New Year, New Client Challenge

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5 contributions to The 4D Copywriting Community
email copy for review
Drop your best emails below.Here's mine: https://docs.google.com/document/d/1uO3FH64GgC4AT1_SssxYOX03mzak93lfoVoBtswfTXE/edit?usp=sharing
8
77
Lukas Xie
Nick Koulis
Alexander Dos Santos
Athul Francis
Caden Amerman
New comment 9h ago
email copy for review
0 likes • 15h
@Sifiso Kutoane reviewed
0 likes • 15h
@Gon The Don reviewed
Why 'WIIFM' Is For Bad Copywriters
Hey friend, If I told you that using WIIFM (What's in it for me) is a sign of bad email copywriting... Would you believe me? No? Alright, at the end of this post, your opinion will be the opposite. In fact: You might even stop using WIIFM in your emails entirely. Here's why... My name is Michiel Arkema, and I've been a professional copywriter for almost half a decade now. My clients have repeatedly called me things like: "The Ferrari of copywriters"... "The most persuasive email copywriter alive"... And many more compliments. However, I'm not here to brag. No. I'm here to tell you that WIIFM is a sign of mediocre copywriting. Well, at least when it comes to emails. Let me explain... Have you ever watched a movie? Well, how did the movie start? Correct, it starts with high drama. Someone getting robbed... shot... kid-napped... anything that's high drama. And because it starts with high-drama, the viewer now wants to know what happened, and will gladly watch the entire movie to find out. The same counts with doom-scrolling on Social Media. People gladly spend hours a day watching weird videos. However, both don't give any WIIFM at the beginning. (They even waste your time) Movies don't say, "At the end of this movie, you'll know blah blah blah". NO! That would ruin the movie 🤣 So the principle here is this: "People don't care if your content benefits them, they only care if it's interesting." Therefore, the 'WIIFM' is not required. Because just like good movies, good email copywriters focus on curiosity. What is curiosity? Curiosity occurs when the reader has multiple questions in their mind, they cannot answer themselves, and thus, are now forced to consume your content to get the answer. "Oke Michiel sounds cool. Now gimme so damn examples". Oke homeboy, here you go: Here's a piece of one of my highest-converting emails: ------------------------- Subject line: European gets harassed in Mexico One day, I was walking with my Girlfriend through the streets of Mexico (She’s Mexican btw).
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20
Abdulrazaq Noor
Michiel Arkema
Alex Robert
Chris Rod
New comment 1d ago
0 likes • 2d
@Michiel Arkema ahhhh okay cool, thanks brotha 💪🔥
1 like • 2d
@Michiel Arkema LMAO 💀 yeah this community is full of beginners and guys from third world countries that can't even speak english 😭 but I'ma follow you cause you actually know what your talking about. Looking forward to your next post brotha🔥
how long does it take to Write a email?
Yo, was wondering how long it takes you guys to write a email, sales latter or website. It took me about 1.5-2 hours to write a email. What about you? If you want you can also drop some copys below.
1
9
Meaghan Lee
Lukas Xie
Tarik Karamustafic
Richmond Oduro
Shaurya Garg
New comment 5d ago
how long does it take to Write a email?
1 like • 6d
I know a guy who takes 5 minutes to write a good ass email lol but it used to take him an hour. What I do to get quicker is put a timer for 30min and I just try to finish it in time. Then eventually decreasing the time limit. But it's important to have a structure when writing any piece of copy because it makes things so much easier
I complete $5k copywriting projects using AI. Here’s how…
Look: I’m not posting this to “flex” in any way → rather, I would just love to help others in the same boat I was in starting out. Speaking of the time when I was “starting out” - things were very different in 2021 for copywriters. I remember writing a blog post for a client: It took hours of research… Additional hours of writing the blog itself… Then tens of minutes “proofreading”… Point being → it was a tough tough cycle. (and sometimes I questioned whether it was even worth it for the level of ‘stress’ that came with it) Fast forward to 2025… I run a (multiple)-five-figure copywriting business — working with 10-15 clients per month. And my good friend AI does most of the heavy–lifting for me, while I charge hundreds of dollars for the most basic copywriting projects. (spoiler: it’s not chatGPT - that stuff is trash for copywriting) “But how do you get clients?” You offer value up front, that’s how: Write a prospect an email for the newsletter they’re running. Or whatever it is… You’ve got to give value up front, period. ✌🏻
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6
Lukas Xie
Hammaad Siddeeqee
Chris Rod
Jaden Osi
New comment 8d ago
0 likes • 10d
What AI do you use?
Truth be told
I need an honest review of my 1st copy https://docs.google.com/document/d/1sHexf4sW3hk17RT8G_z1Zih2nPJvBU2p8vfREpH1CgY/edit?usp=sharing
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33
Tshego Demo
Lado Stepaniani
Martin Mwangi
Muaz Mubarak
Chris Rod
New comment 12d ago
0 likes • 12d
Left a couple comments but I could only leave five and I was gonna add more but then I lost edit access for some reason 😕
0 likes • 12d
@Martin Mwangi I added the rest of the comment cus it let me again
1-5 of 5
Chris Rod
1
1point to level up
@christian-rodriguez-5526
Chill guy

Active 10h ago
Joined Jan 7, 2025
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