- Email marketing is the highest ROI form of digital marketing - It can sell to 10 people as easy as it can sell to 10 million - Highly personalized yet scalable - No algorithmes, just inboxes Email marketing is like the swiss army knife of digital marketing, versatile, direct and effective, It's not just selling, its building relations While social media shouts from the rooftops, email sits down with you for a coffee, and in today’s fast-paced digital world, that personal touch makes all the difference

While it might make me sound like a psycho, The truth is, I’m one of those people. Hear me out for just a second, ok? When I say I “lie” to clients, I don’t mean promising them a billion dollars and then delivering nothing. Instead, I lie in the correct (and ethical) way. Here’s what that looks like: The client asks for 5 emails, I send them 8. I say the copy will be done by the end of the week, But then send the completed Google doc early by Friday at the latest. Technically, I’m still lying… But in a good way. So when I say I “lie” to my clients, It means I overdeliver like a crazy person on drugs. You might be thinking… “Great, more work for the same pay. ” But you’ve got it all backward. Overdelivering is about strategy. You create a reputation, Clients start talking about you in their circles, Referrals come pouring in, And one client get more and more.

There is no reward. Nobody cheers me up. Nobody would notice if I decided to sleep in. But… F that. Being average wasn’t meant for me. I love pain and adversity. The only problem is life rarely gives me enough pain to be satisfied.

Understand that you’ll get money more quickly if you focus on the work rather than the cash

"You're fat... you're a loser... nobody likes you" That's what bullies said to me for 10 years straight. Yes, I got bullied throughout my entire childhood. Every single day... People would hit me... insult me... and do things words cannot describe. However, looking back... I couldn't care two shits. In fact: I'm glad I got bullied. Why? Because it shaped me into the person I am today. It allowed me to understand human behavior on a deep level... And become very emotionally intelligent. Heck... getting bullied resulted in me discovering various other high-value skills like copywriting and marketing. (But that's a story for another day) So here's the lesson I want you to learn from this story: Even in the darkest moments, life plants the seeds of something good. But you must find and make use of it. Don't be a victim. Be a victor. Look for the lesson in each setback, and you’ll find your strength. Remember, the choice is always yours.