Stefan is quietly building a LinkedIn lead machine. He shares his methods using video to attract leads. Video gets 20x more visibility on LinkedIn than text only posts. Here’s one he made earlier.

Clean Where The Eye Goes First My black sweatshirt had gotten some crud on it. Nothing major, just a bit of dust, and debris that it picked up as I was moving things around the storage facility. I naturally just wanted to get it off so I could go back to having a reasonably clean presentable appearance. Not That I was planning on meeting anyone that day, but you never know who might show up. Besides, I felt better not having crud all over my clothes. So, I brushed most of it off with my hand. Some little bits just stayed stuck. You know the tenacious little buggers that hang on for dear life to some thread of hope. Brushing didn't seem to help any. They might move a little, then spring back, or they wouldn't budge at all. I had to resort to picking them off one by one. At first, I was a little overwhelmed and didn't know where to start. Then I remembered that verse “whatever thy hand finds to do, do it with all thy might.” (Ecclesiates 9:10) And for some reason, my brain interpreted that as “Clean Where The Eye Goes First!” In other words, “Start where you are but just start.” So, I did that, and noticed something very profound. (Well, profound for me at least.) By starting with the pieces my eye went to first, my stress level started dropping precipitously. Perhaps it was because, I was actually taking action. Doing something instead of just sitting there fretting about my problems. As each piece of crud was removed, my stress level dropped just a bit more. I saw a piece and plucked it off. Then looked and plucked off the next piece I saw. Over and over til I felt satisfied. It wasn't always the biggest pieces that got plucked off first, and it wasn't that I followed some sort of pattern or system. Other than pick off the next piece that caught my eye. I wasn't very strategic about it at all. There was no particular goal. Things weren't very well or clearly defined. I had no real way to measure my progress other than my general feeling of malaise about the way my sweatshirt looked.

What If, instead of selling to customers... You were to buy dollars from people giving them your products and services in exchange? What changes would that shift in mindset cause? What differences might you measure because of it?

Remember, the answer is always no, unless you ask a question. Take this short test, see how you do. 1) Do you need more clients? 2) Who want to pay you money? 3) Do you worry about them saying no? Did you get 3/3? 2/3? 1/3? OK, this test was loaded from the start. I cheated. My point was to get 3 yes answers, but 2/3 was also acceptable. These are all yes/no answers, (Closed Questions), designed to force a yes/no answer, and in the case of question 3) to test your thinking. If you answered no to all 3, then you are in the wrong place. That is known as qualifying your prospect. I apologise if you think this was too simple. Actually my point was to be too simple, not to play with you, but to show you the sales process is basically simple. It involves asking questions to lead your prospect to say yes or no, to lead them from cold to sold Creating the confidence to take the next step without resistance or friction. To continue their journey through your sales funnel. Marketing uses questions to test progress, because telling is not selling. Without clearly telling people why, they will ignore your message.

1) who am I? 33 years in direct sales, mortgage broking, financial services, hypnotherapist, NLP master practitioner, cycling coach and lion tamer. 2) what do I do? Worlds Number 1 Confidence Coach & certified Growthworks marketing coach, helping you confidently get more leads, more clients and more money, in less time. 3) monthly income goal, first 30 days $900 First 12 months $10,000 4) what’s stopped me in the past? I lost my wife to cancer in 2014, I had money in the bank, I drifted into just getting by. Now my pension is not enough, and I’m only really happy helping people. I love the Skool concept, so this is me paying it back by helping you. 5) How can you best help me? Ask questions, make the group sparkle, start your own successful community.