I just found this group today and have been consuming the free course. Excited to test a few things outs. A few questions @Austin LeClear I ran some PMax 2022 when it was forced over and in Q1 of 2023. I have some old campaigns that have conversion history. But with it being 12-18 months since I last ran Pmax would you start entirely fresh or would you turn on the best performing of 3-5 old Pmax campaigns and then restructure/update them per this outline. Would using the old one help the campaign optimize quicker. I can't remember the exact reason I went away, but they did have decent performance. My last 18 months has been relying on Brand Search, Traditional Search, and Standard Shopping and I just can't get the Standard Shopping to scale like I need and I think by running PMax I will get preferential treatment in the auction. And honestly I could use some low hanging fruit these days and if that comes with PMax I'm fine with that. I've heard a lot of people trash on how it just retargets and can't scale, but my sales are slow this time of year with my products being a spring/summer offering. Also I'm curious if you would create Asset Groups with overlapping categories. It's not the same as duplicating and then changing audience signals, which you very clearly say not to do. This is having products that can apply to one asset group with one entire message angle and then having those products in a different asset group, but the messaging is entirely different. Thanks for your input.