We have 12 variations to test. 6 hooks 2 bodies. What is the best way to test these with a winning audience? 1. 12 different campaigns with one ad each, or 2. 1 campaign with 12 ads TYIA @Brian Moncada

Hey team, Had a campaign that I'd been scaling vertically for 6-7 months. I recently upped the budget and noticed it wasn't spending the full budget. I then increased the TCPA by 25 dollars and it has spent all of 10% the following day. I also increased the spend on another campaign and the next day it spent all of 10 dollars. These are proven audiences with 3x ROAS. Is this normal? TYIA. @Brian Moncada

Hey everyone, Recently our agency got hands on Google's new YouTube Ads guide for 2023, which shares ALL the best practices when launching and scaling your campaigns! I've attached it to this post for you to look at, but if you want the short summary, here it is: - Budget: Set a daily budget that is at least 15x tCPA for tCPA campaigns and 10x the expected CPA of your Max conversions campaigns to accelerate campaign ramp-up. - Bidding: Start with tCPA bidding, if you know your video CPA. Use the UI CPA guidance to determine tCPA for Video. If your primary goal is to drive as many conversions as possible through a flighted campaign, start with Maximize Conversions bidding. - Targeting: Start with either "Custom Audiences - search terms" or Remarketing or Customer Match or Similar Audiences and opt-in to “Optimized Targeting” to show your ads to more people who are likely to convert. For Custom Audiences - search terms, use 10-15 of the highest converting search keywords. - Creative: Add sitelinks to your campaign / adgroup OR run multiple creative variants (at least 5 if possible, changing up call to action button, headline text or core video asset) following these tips to optimize creative effectiveness And if you want a longer explanation of this guide from me, where I break down each of those steps more in depth... Read the THREAD I just published on Twitter here: https://twitter.com/thebrianmoncada/status/1654232293756502016?s=20 If you have any questions, comment down below! Hope this helps :)

Hey Ad Men, How's everything going with your YouTube Ads? Any problems or questions I can help you with? Reply and let me know in the comments below 🥂 -Brian 'thursday Q&A' Moncada

Hey Ad Men, Recently our agency were successfully whitelisted for a new feature that allows you to only show your YouTube Ads, on YouTube. As we all know, after keyword targeting went away early last year, YouTube Ads and lead quality has been a big topic of discussion... So, to help you combat this, I'd recommend you reach out to your Google rep, and ask them to be whitelisted to this feature too. In the screenshot attached, you'll see that you can 'Uncheck' the box: "Video Partners on the Google Display Network" Now, this doesn't mean that your YouTube Ads will go back to 'in-stream' only... But it does mean that your YouTube Ads will ONLY show on YouTube's platform. Anyways, worth doing regardless... especially if you've been experiencing lead quality issues. Hope this helps! -Brian 'whitelisted' Moncada