Happy new year! If I had a dollar for every time someone said, "I'm building my business," I’d probably have enough to fund a decent marketing campaign, maybe even a tiny fraction of Alex Hormozi’s budget, LOL! Building a company is all about the logistics: creating a product or service, setting up operations, pricing, marketing, hiring talent, making sales, etc. Building a brand is what brings your company to life. It’s the personality, the values, and the emotional connection people feel when they think of you. Your brand is WHY someone picks your product or service over the hundreds of others that do the exact same thing. When mapping out your strategy for 2025, think about Apple. They sell computers and phones, but that’s not what makes them iconic. It’s the sleek design, the innovation, that FEELING you get when you unbox their products. That’s brand MAGIC. You need both a company and a brand. The company keeps the engine running. The brand is what makes you unforgettable. - If you’re only building the company, you’re stuck playing the short game: sell, hustle, rinse, repeat.  - If you’re building a brand, you’re playing for the long haul: growth, impact, and loyalty.  Building a brand isn’t rocket science—it’s strategy. It’s knowing your audience and positioning yourself to create an authentic connection. Only you can determine who you are. Are you The Ritz Carlton or Motel 6? A boutique gem or a Walmart staple? When you do it right, your company grows because your brand resonates. Ask yourself: 1. What does your audience NEED to succeed? 2. What do you want people to FEEL when they interact with your brand? 3. What can you GIVE them that no one else can? Channel your passion into building more than a business. Build your dream brand. Happy 2025! You got this.

We're STOKED to have you here with us! Now, let's change your online business life. Here we teach you to build and manage everything a creator needs in order to monetize their digital content & audience, from offers to funnels + content. To get the MOST out of your membership you must do this: 1. Introduce yourself below. Please include: • Your main biz challenge and the age of your biz. • What motivates you most? • What's your favorite color and/or Pokemon? • What could this community help you with most!? 2. Complete this Quick Start Guide.