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🤑$16 BILLION was spent on election advertising this year. Yes…BILLION with a B.🤯 📈This flood of spend to advertising channels caused CPMs to rise across every channel and industry. We saw this firsthand across of our ad accounts, even those in B2B! 💸Post- election, we saw CPMs fall and several of our clients saw an immediate influx of leads and sales. 🤔Its almost as if decision-makers and consumers were waiting to swipe their cards until they knew the election results… As ad buyers, its important to be aware of the impact of election spend on our own advertising accounts so we can prep our clients and accounts accordingly (seasonal adjustments, turn down ad spend etc). The amount spent goes up significantly every election. I cannot fathom what 2028 ad spend will be.🤯 ❓I’m curious, did anyone else see similar trends?❓