The Value Equation by Alex Hormozi
💎 Infinite Value = You win the game 🏆 Value-Drivers: 1. 🏆 Dream Outcome: What do I get? 2. 🤔 Perceived Likelihood of Achievement: Will it work? 3. ⏳ Time Delay: How long does it take? 4. 💪 Effort and Sacrifice: What do I need to do? Dream Outcome 🌟 Channel desire through your offer. 🏝️ Sell Hawaii, not the plane ride! ✈️ Perceived Likelihood of Achievement 🔒 Build trust that your offer works. 💬 Use messaging, proof, and guarantees. Time Delay ⚡ Make everything instant, smooth, and easy. ⏳ The shorter the wait, the more valuable! Effort & Sacrifice 🔧 Lower effort and sacrifice to increase appeal. 💰 Done-for-you services charge more to avoid effort. Pro Tip: "Get the Bottom to Zero!" Perception is Reality = Value 👀 🚀 Sees themselves in dream outcome 📈 Sees higher chances of success ⏲️ Sees shorter time to results 💪 Sees less effort and sacrifice 💬 Found this helpful? Please like 👍 and comment. 🙏