We are currently looking for our next Senior Google Ads Specialist to join the Grow My Ads team and help serve our clients. If you or someone you know would be interested please check out our official Linkedin job posting here: https://www.linkedin.com/jobs/view/3943077626/?refId=NPjFYJvaTK6k9n3VILVyhA%3D%3D&trackingId=NPjFYJvaTK6k9n3VILVyhA%3D%3D

Hi PPC Crew, thanks for creating this group. Most value I've gotten from any group so far. Im really interested in digging deeper into setting up tagging correctly and tracking conversions through third party platforms. I know it can't be done via Google Ads, but then if not then how? I want to track conversions without disrupting my clients exiting systems. Appreciate your feedback, thanks

Hey PPC gang, New YT video just posted! I get asked a lot about how to optimize Search Campaigns. Hope this video helps!

Realizing that most people convert on mobile, I am increasing my bids by 50%. Would you bother with decreasing desktop bids to counter balance the increase in CPC, or is this irrelevant? Would love to get your feedback, thanks

This is a post for services based ads, but I thought it was a valuable takeaway and worth sharing. I had a session with GrowMyAds. We discussed the possibly of tracking sales on third-party platforms for 2 of my accounts. The main problem is “how do we know which bookings/purchases are coming from GA” I am able to track page views on these third-party platforms, but I am unable to establish which of those views complete the booking/purchase. It has been driving me insane, and I have spoken to multiple people on how this can be done, there must be way. 🧐 After discussing with the consultant for a while, he said something that stuck with me. “Focus on driving qualified leads, not revenue generated” - I know this statement sounds controversial, but there is only so much we can do as PPC professinals (keyword research, copy writing, landing page optimising etc etc) I’ve been looking for brass tax reasons to quantify my value. ( X amount of sales = GA is working poorly/average/booming!) I needed this to validate my effort, only to realise that it has already been validated by increasing CTR and CLICKS. Let me know your thoughts on this @Daan Drogtrop