There's one mistake that stops almost all beginners from making money online. It's the source of SO MUCH wasted time. And it makes it nearly impossible to build an audience or make money. But luckily it can be solved with one simple trick I call the BOOLEAN RULE. // The biggest mistake beginners make is making VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem. If your offer is vague, it won't resonate with anyone, it won't stand out from competition, and you'll make no progress. Money hates vagueness. // The solution? Make your business BOOLEAN. What does that mean? Well, George Boole was an English mathematician and logician born in 1815. His groundbreaking work, "An Investigation of the Laws of Thought," published in 1854, introduced a new way to express logic. Boole's system used binary variables, which could take on only two values: True or false. No in between. // How does this apply to your online business? All successul online businesses clearly state who their business is for, and what problem they solve. This takes the format: I help _____ to _____. I help __SPECIFIC PERSON__ to __SPECIFIC PROBLEM__. The problem with most beginners, is the PERSON they help and the PROBLEM they solve are vague. They are not BOOLEAN. For example, if you help someone "get in shape". And then you ask 1,000 people "is that person in shape?" some would say "yes" and some would say "no". Which means that the offer is vague. And will be hard to sell. In contrast, if you help someone "lose 20lbs of fat" now there is no debate if that happened or not. It is simply true or false. It is BOOLEAN. Make sense? // By making who you help and what you solve BOOLEAN your offer will resonate significantly more, you will be able to stand out against competition, and money will flow to you far quicker. Money loves specificity. Here's 12 examples to drill it home. // Specific problem: Before: "To beat bad habits" After: "To stop fapping to anime"