Apple’s shaking up email again. Here’s what’s coming in iOS 18.2 and why it matters. 👇 Newsletters? They’re off to the Updates tab—think Gmail’s Promotions. Don’t panic. If you’re sending updates, promos, or newsletters, that’s where they belong. Let’s own it and craft content that shines wherever it lands. Clipping is now the norm. 🧵 Big, flashy designs? They’re going to get chopped. Keep it simple, keep it snappy. Punchy text-first emails are your new best mate. AI-generated preheaders? Yep, Apple’s replacing your carefully crafted preview text. The solution? Smash out a killer subject line and an opening line that hooks them immediately. And here’s the big one: branded mail. Your logo, your presence, front and centre in the inbox. No more generic initials; this is about trust and standing out. Set it up via Apple Business Connect—it’s free and takes 10 minutes. Add your domain, upload your logo, verify with a quick DNS tweak, and you’re good to go. Why does this matter? Apple Mail owns 55% of email opens. That’s more than half your audience. Play by their rules, and you’ll reap the rewards. Ignore it, and you might miss the boat. Emails are evolving. Adapt, and you’ll stay ahead. Your next move? Streamline your emails, polish your content, and get that branded mail sorted. Ready to level up? Let’s do this. 🚀