Here are the 3 key foundations of a Kickass-Offer that sells itself:
1- It's exciting for you AND your ideal client Many coaches launch programs that they themselves would love to attend and this is well-intended but often falls flat on its face. When working with people ask yourself this question as often as possible: - Is this about ME? or is it about THEM? - Do I want to serve or do I want to be seen? Most creators and coaches -unconsciously- want to be approved of, validated and celebrated by their audience more than they want to create value that serves them. (Hello shadow wounds finding expression through insidious pseudo-'spiritual' ways!) On the other hand, creating an offer that is 100% value and client oriented will make you a lot of money.. but will also burn you out in the process. If you sell something that you resent delivering.. If you turn your passion to serve into another form of slavery.. If you make money your god and blindly follow its call.. You will not be able to run a sustainable practice. Either you or the business will eventually break. So create every offer from a place of deep inclusion of those you want to help AND yourself. Look at what you're selling right now and notice your gut feeling: does it excite you? or are you a bit jaded and it has become a bit monotonous (and stagnant in terms of income)? 2- It is Specific + Clear I want you to think about this for a moment: People in the industries that sell "hard products", like.. material, tangible things.. are actually in the business of selling abstract emotions, feelings and 'vibes'.. While people in the industry of self-development, healing, coaching and education ("soft products"/services) are actually in the business of selling super tangible, measurable results. Let me explain: Ferrari does not sell cars any more than Louis Vuitton sells bags.. They sell status. They sell the feeling of luxury. The concept of being 'part of the small, select elite' that can afford their products. They sell the experience of driving a Ferrari..