Since attending the 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑂𝑛𝑙𝑖𝑛𝑒 challenge in August, I set a strong intention 💪 to dive deep into Russell's book, 𝐸𝑥𝑝𝑒𝑟𝑡 𝑆𝑒𝑐𝑟𝑒𝑡𝑠, with a focus on implementing the strategies to grow my business. One of the biggest takeaways this week has been around 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠, and I thought it might resonate with you. 💡 The concept that really stuck with me is this: 𝑻𝒉𝒆 𝒎𝒂𝒓𝒌𝒆𝒕 𝒊𝒔𝒏’𝒕 𝒂 𝒑𝒆𝒓𝒔𝒐𝒏—𝒊𝒕’𝒔 𝒂 𝒍𝒐𝒄𝒂𝒕𝒊𝒐𝒏. 📍 Think of it like this: it’s much easier to sell a TV 📺 to someone shopping around in stores than to convince someone who isn’t even interested in buying one. In the online coaching space, for example, these are often people who’ve tried different solutions, felt frustrated 😤 when nothing worked, and are now ready for something that actually delivers. 🚀 The key is to position your product as a 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲. 🌟 It’s not about blaming them for their past failures, but showing them that those failures weren’t their fault—it was the outdated methods or systems they used. What you’re offering is a fresh start 🌱 and a chance to try something different. In my own experience, I’ve seen how this shift in positioning can create interest from people who are already searching for answers 🔍 and feeling stuck. I recently created an offer, positioned it as something new, and put it out there. I’m happy to report that people in my community raised their hands ✋, and 𝐰𝐞’𝐫𝐞 𝐨𝐟𝐟 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬. Can you see how this approach could make a difference? 🤔 Who’s ready to give it a shot and share their wins? 🎉

𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐰𝐡𝐲 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 𝐡𝐚𝐧𝐝 𝐨𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐬𝐥𝐢𝐝𝐞𝐬, 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬, 𝐚𝐧𝐝 𝐬𝐰𝐢𝐩𝐞 𝐟𝐢𝐥𝐞𝐬 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞? 🤔 Here’s 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: They’re not in the business of selling information… they’re selling implementation (plus a dose of self-leadership). 💡💪 If you're stockpiling freebies thinking, "I’ve got this"—you're missing the point. ❌ Success doesn’t come from collecting stuff; it comes from taking bold action and getting real-time feedback. ⚡🔥 You want free info? That’s what Google and GPT are for. 📚🤖 But if you’re after 𝐫𝐞𝐚𝐥 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐬, it’s all about execution. 🚀 So as you dive into September Selling Online, think beyond just learning—how are you going to execute what you learn this week? 🎯✨

Dry run of the workshop that I created after going through the 3 day event last month. So excited about next week and how I can learn something else to improve it before I run it on October 3rd for my community. @Kathy Bates @Samantha Amaya @Jade Reese @Haysing Han

My key takeaway this week (hope it helps someone) 🙏. If you’ve invested in high-ticket coaching programs, you’ll know this truth: No single coach or mentor holds all the answers for your business growth. I’ve personally been through four top-tier programs, and the lesson is clear. So, what’s the play? Secret 1: Create your own damn growth plan. If you’ve been in the game for a year or more, you already have a sense of what you need. If you’re fresh, network hard. Ask the right questions. Secret 2: Laser-focus on ONE goal at a time. Learn, implement, repeat. Chasing multiple rabbits? You’ll end up with none. Secret 3: Lock down an accountability partner who’s at a similar stage but has strengths you lack. Your coach can’t hold your hand through every hurdle. Even if it’s “proximity coaching,” they’re not there 24/7. That’s where your partner comes in—to push you, hold you accountable, and celebrate your wins. Lastly, trust your gut. Make decisions that align with your goals. Stop putting any coach, mentor, or program on a pedestal. You’re the CEO. You’re sovereign. Own it. Be a critical thinker and take full responsibility for your growth. With much love ❤️

[𝐋𝐢𝐟𝐞 𝐋𝐞𝐬𝐬𝐨𝐧 𝐟𝐫𝐨𝐦 𝐒𝐨𝐦𝐞𝐨𝐧𝐞 𝐖𝐡𝐨'𝐬 𝐁𝐞𝐞𝐧 𝐀𝐫𝐨𝐮𝐧𝐝 𝐋𝐨𝐧𝐠 𝐄𝐧𝐨𝐮𝐠𝐡 🤣 ] . Since leaving corporate in 2020 and pivoting my career, I’ve met so many incredible people from all walks of life. 🌍 . I’ve been fortunate to connect with expert professionals and business owners who aspire to become thriving entrepreneurial coaches, trainers, or mentors in the 1-to-many space. . Some relationships have blossomed into lifelong friendships, while others were more fleeting. . And that’s okay. . What I’ve learned through it all is that 𝐞𝐯𝐞𝐫𝐲 𝐞𝐧𝐜𝐨𝐮𝐧𝐭𝐞𝐫, 𝐧𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐡𝐨𝐰 𝐛𝐫𝐢𝐞𝐟, 𝐡𝐚𝐬 𝐢𝐭𝐬 𝐩𝐮𝐫𝐩𝐨𝐬𝐞. 🌈 It’s about 𝐚𝐜𝐜𝐞𝐩𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐥𝐨𝐰 𝐨𝐟 𝐥𝐢𝐟𝐞, even when it feels bittersweet. . I’ve come to believe that everything happens for a reason, part of a greater plan we might not fully understand in the moment. . Sometimes people drift apart, and sometimes they come back into our lives in unexpected ways. . 𝐖𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐬𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐭𝐡𝐞𝐲’𝐯𝐞 𝐡𝐚𝐝 𝐨𝐧 𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲—𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐭𝐡𝐞𝐲 𝐬𝐭𝐚𝐲 𝐟𝐨𝐫 𝐚 𝐬𝐞𝐚𝐬𝐨𝐧 𝐨𝐫 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞. 💖 . So, if a relationship changes, it doesn’t mean it failed. It means it fulfilled its purpose. And that’s something to be grateful for. . We’re all just learning, growing, and becoming better humans along the way. . Happy Monday!