The premise of creating content about your services is getting your message out through a megaphone. It’s beautiful.

1. Post daily 2. Engage with your core audience 3. Offer more value than you charge 4. Test new content ideas 5. Learn from your data Do this consistently & you’ll build a brand better than 95% of creators.

The 3 pillars of A-players: - Accountability - Action - Adaptability How to identify A-players: - Ask about their role in past shortcomings (Accountability) - Assign a post-interview assignment (Action) - Analyze career paths relative to time (Adaptability) or just DM me and we’ll do that for you ;)

Don't chase to fulfill and do everything yourself for “better margins”. Fall in love with automating the process and delegating to people better than you. Money will follow.

1. Provide value and expect nothing in return. 2. Brute force your way into “perfection”. 3. Be brutally authentic. 4. Make offers that people would be stupid to say no to. 5. Test, refine, improve based on data.