Our Free -> Paid Skool setup = $450k per month
Hey Skool... buddies? I wanted to share how I'm using a free group funnel to move people to my paid community... using Skool of course! Now, I'm not the biggest fan of writing, I get bored fast.. so I'm mostly gonna bullet point this AND I made a Loom video here: https://www.loom.com/share/b56c806bd5444f91841893a88f68f4d3?sid=963c74d8-e876-4fe7-bf80-2a72c97cc124 Happy to answer whatever questions you like. Ok, so main things to know: - I run a company called AJ&Smart, we're a digital product studio and innovation training company (we help companies like Lego, Google, GE, Amex etc with their digital products) which also sells online courses (mainly to teach people how to Facilitate Workshops) - For the specific online course side of the business, we use Skool to funnel people from ads/youtube videos (example)/books and other activities into a Free Group called "Facilitator Club" - Facilitator Club is focussed on helping consultants in the product/innovation/tech space move from being people who have to execute tasks for their clients to just being involved in the strategic/up-front work like "ideation". We also have a lot of people from other industries in there too who just want to move toward strategy and away from execution. Here's the group: https://www.skool.com/facilitatorclub (Please only join if you think it might be relevant). - This free group is full of little things to keep people engaged, primarily using the Leaderboard system to help people "unlock" courses and resources. These actually help people to preview the quality of our paid stuff. - The free group acts as a "holding pattern" for people to move to our paid group which costs €6000 and now almost has 1000 members. - The free group isn't the only way people are getting into the paid group, but it's definitely been an amazing place to "warm people up" before moving them to the paid group.