Million $ Lessons After 5000+ Booked Appointments in 3 years
This is a value bomb I wish I had known earlier... I've hired and trained more than 50 appointment setters across my companies over 5 years and scheduled more than 5000 sales calls. And not just trained them into good or great ones, but the best 1% performers in the industries. There are a few lessons I can share from that... LESSON 1 First, let's take two fundamental words in the sales world: - "Quality" - "Quantity" Imagine you're an appointment setter for a second because you're...you're chatting with potential clients, reaching out to new ones, and so on. Most of the appointment setters will just go with a VOLUME (Quantity), and start treating people as just numbers - "it's a numbers game..." I do agree it's a numbers game, but the way in which you 10x your numbers is by adding quality to each potential prospect's conversation. What do I mean by that? Imagine, you're selling a $5k product. Now, apply this mindset to each of your conversations: every conversation (prospect) that I am having is worth a minimum of $5k. If you knew that every conversation is worth $5k, how would you treat that conversation, what would you say, how much would you personalize it, etc.? I call this mindset the "$5k bullet" because most appointment setters who have the "numbers game only" mentality blew up $5k on basically every conversation because they don't include quality in their quantity game. I hope your mind started to shift toward the sales game. Let's take it deeper, shall we? Imagine that your business depended on your next outreach like you've only one prospect you can choose to message, one opener you can send, and one conversation to have. Either you will get a sale out of that conversation and take your business off the ground, or not get a sale, and your business will die. In this scenario, where your business and life are dependent on just one outreach... - How would you choose to whom you will message? - What would be your opening line? - How would you treat the conversation?