Here's why Sora will break Youtube and some will make MILLIONS

Alex Northstar

Feb 17 in 🧑🏻‍💻 CO-WORK SPACE

It will impact businesses and creators MASSIVELY. Let's have a more real talk, less fluff.

After going through the research papers and hours of discussion, here are 4 points you NEED to consider:

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1. It will break Youtube and other video platforms.

It will flood them with AMAZING shorts. 1 minute videos, which these platforms wanted so desperately.

It now kinda backfires with AI automation. Because it is massively scalable. Similar to how the web and SEO is getting polluted with thousands of AI generated articles already.

UNLESS they manage to find a way to mark and filter AI-generated content. Which at the moment they can't.

But they will try.

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2. Many "old school" creators will not be able to compete.

Unless they will adapt and adopt this tool and similar ones.

It takes me 1 prompt to show you the breathtaking Amalfi Coast, from a drone view.

Meanwhile old school media needs Reflex camera, tickets to Italy and a sunny day.

Good luck competing with me.

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3. There are BILLIONS to be made here.

Video industry is MASSIVE. From advertising to cinema, it is the last bastion of creativity.

It is the best-converting medium, for authority and authenticity. And for a long time it was HARD to make, with a high entry barrier.

Not anymore.

Competition will get fierce, and those with AI + storytelling skills, rare combination, will boom.

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4. What is YOUR reality?

Slap VR goggles, prompt Mars and enjoy your new reality. Because we are going in this direction, whether you like it or not.

From the OpenAI research paper: "Sora serves as a foundation for models that can understand and simulate the real world, a capability we believe will be an important milestone for achieving AGI."

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People are watching these videos these days and are impressed, and entertained.

They do not see or consider the huge disruption of industries and creator economy. Even of reality itself.

Prepare accordingly or let me know if I'm wrong and your thoughts.

I know you saw the videos, but wanted a real talk instead of a viral shallow compilation.

https://twitter.com/NorthstarBrain/status/1758933265648439491

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